New Mac Ads: 1 out of 3 ain't bad
(And I'm only blogging it because someone's blog
software is not accepting my comments via...yes!...a Mac.)
Darren over at ProBlogger provides links to three new Mac ads from Apple,
averring that they "say it all."
He links to all three, but actually embeds the video for one particular ads, called Better Results.
The other two are called Counselor and Self-Pity.
Go ahead, go watch them, I'll wait. (And they're only <30 seconds each, so you won't be gone too long.)
So, what did you think?
I tried to leave a comment on Darren's blog about what I think, but it failed each time I tried. Could it be that there's some glitch with his blog commenting application working in Safari, the Mac browser? That would be ironic.
So, here is the comment I wanted to leave:
Actually I think only the "Self-Pity" ad is truly effective.
"Counselor" is lame because Apple shouldn't perpetuate this notion that they're mostly good for creative stuff and that there's something uncool about stuff like spreadsheets and word processing...I mean MOST people actually need to do that boring stuff, and saying Macs are mostly good for the "Life" stuff is practically begging to be considered a luxury product rather than a necessity. Our economy ain't that good.
"Better Results"? Hey, call me hypersensitive, but using the hot woman as a "better result" example, and even saying "looks almost professional, doesn't she"...I understand sex sells, but this isn't even clever or subtle. It's hot chick vs. man in drag. Way too neanderthal for Apple.
PS-I'm a Mac user...I started out using it for "life" reasons, but it's the fact that I can use it for "work" reasons what prompted me to buy the second one!
I have not been won over by these Mac vs. PC ads in general (mostly because John Hodgman as the PC is more endearing and likable than smarmy Mac dude...which kind of detracts from the point, right?) But the hot chick vs. man in drag "Better Results" ad...it approached offensive, which I don't expect from Apple.
So, what do you think?
He links to all three, but actually embeds the video for one particular ads, called Better Results.
The other two are called Counselor and Self-Pity.
Go ahead, go watch them, I'll wait. (And they're only <30 seconds each, so you won't be gone too long.)
So, what did you think?
I tried to leave a comment on Darren's blog about what I think, but it failed each time I tried. Could it be that there's some glitch with his blog commenting application working in Safari, the Mac browser? That would be ironic.
So, here is the comment I wanted to leave:
Actually I think only the "Self-Pity" ad is truly effective.
"Counselor" is lame because Apple shouldn't perpetuate this notion that they're mostly good for creative stuff and that there's something uncool about stuff like spreadsheets and word processing...I mean MOST people actually need to do that boring stuff, and saying Macs are mostly good for the "Life" stuff is practically begging to be considered a luxury product rather than a necessity. Our economy ain't that good.
"Better Results"? Hey, call me hypersensitive, but using the hot woman as a "better result" example, and even saying "looks almost professional, doesn't she"...I understand sex sells, but this isn't even clever or subtle. It's hot chick vs. man in drag. Way too neanderthal for Apple.
PS-I'm a Mac user...I started out using it for "life" reasons, but it's the fact that I can use it for "work" reasons what prompted me to buy the second one!
I have not been won over by these Mac vs. PC ads in general (mostly because John Hodgman as the PC is more endearing and likable than smarmy Mac dude...which kind of detracts from the point, right?) But the hot chick vs. man in drag "Better Results" ad...it approached offensive, which I don't expect from Apple.
So, what do you think?
Posted: Tuesday - October 10, 2006 at 07:43 AM EmailFeedback
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