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There is no question about the future of mobile music. The future of music IS mobile.
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Published On: Mar 16, 2007 11:12 AM
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Published On: Mar 16, 2007 11:12 AM
The Advertising Agencies Still Don't Get It
The Sniper's
Hide
In the Hutong
2240 hours
In the Hutong
2240 hours
Trying really hard to look like they're
working on this deductible junket, 379 advertising execs at a conference in
Bermuda told each other how worried they are about the way the advertising
business works.
There was a lot of talk about how to fix the advertising business, but apparently nobody had the cojones to come right out and ask the big question (is advertising doomed?), much less give the right answer (yes) and begin talking about what would take its place.
Hint 1: Stop having these stupid conferences. Take 379 attendees, multiply by around $6k apiece ($1,700 to attend, 5 nights hotel at an average of $320 a night, airfare, food, entertainment, etc.) and figure $1500 a day in lost work time. Call it an even $4 million that it cost the industry, or commissions on $23 million in billings.
Hint 2: The industry is in love with creativity. Get over it. It's about results, guys, now winning awards for the cleverest or best-looking ads
There was a lot of talk about how to fix the advertising business, but apparently nobody had the cojones to come right out and ask the big question (is advertising doomed?), much less give the right answer (yes) and begin talking about what would take its place.
Hint 1: Stop having these stupid conferences. Take 379 attendees, multiply by around $6k apiece ($1,700 to attend, 5 nights hotel at an average of $320 a night, airfare, food, entertainment, etc.) and figure $1500 a day in lost work time. Call it an even $4 million that it cost the industry, or commissions on $23 million in billings.
Hint 2: The industry is in love with creativity. Get over it. It's about results, guys, now winning awards for the cleverest or best-looking ads
Posted: Sat - May 7, 2005 at 12:56 AM