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Published On: Mar 16, 2007 11:12 AM
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Published On: Mar 16, 2007 11:12 AM
Get a Flack na-na-na-na na-na-na-na-na Get a Flack
In the
Hutong
Loading Out
2039 hrs.
Loading Out
2039 hrs.
The relationship between journalists and PR
people is, at best, tenuous. Journalists barely tolerate PR people in the best
of times (usually when we've figured out how to put ourselves in their shoes),
and in the worst of times, they cordially ignore us. They would, of course, much
prefer to walk right through us and talk to our clients.
So you know you need a PR person really, really bad when a journalist tells you to go get one.
Especially a journalist like Bruce Einhorn at BusinessWeek.
Bruce is telling Terry Gou of Hon Hai exactly what I've said - Gou should fire his lawyers, and hire a very damned good PR agency and - this is critical here - leave his ego in the office safe and take the advice of said PR agency.
A brief piece of advice to any PR agency taking that call: charge and get paid in advance. Take my word for it.
So you know you need a PR person really, really bad when a journalist tells you to go get one.
Especially a journalist like Bruce Einhorn at BusinessWeek.
Bruce is telling Terry Gou of Hon Hai exactly what I've said - Gou should fire his lawyers, and hire a very damned good PR agency and - this is critical here - leave his ego in the office safe and take the advice of said PR agency.
A brief piece of advice to any PR agency taking that call: charge and get paid in advance. Take my word for it.
Posted: Sat - September 9, 2006 at 11:00 PM