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Published On: Mar 16, 2007 11:12 AM
Total entries in this category:
Published On: Mar 16, 2007 11:12 AM
Design that Sells, Please
"China Needs Design that Sells: As the
country changes from a manufacturer to a consumer nation, companies must learn
how to market to a diverse public" By Patrick Whitney,
BusinessWeek,
April 25, 2006
Professor Whitney from the Illinois Institute of
Technology makes some superb points in this op/ed piece. Among them he notes that
companies have to stop thinking about China as a single market; and that
standard tools of market research don't cut
it.
Right on, Dr. Whitney.
BTW, Whitney is the Steelcase/Robert C. Pew Professor and the director of the Institute of Design at Illinois Tech. Here's a guy who is not even focused on China, and he gets it.
Right on, Dr. Whitney.
BTW, Whitney is the Steelcase/Robert C. Pew Professor and the director of the Institute of Design at Illinois Tech. Here's a guy who is not even focused on China, and he gets it.
Posted: Sun - May 7, 2006 at 06:51 PM