Cow Day at Chick-Fil-A

Category: General Reflections

Krista and the kids joined some of their friends for Cow Day at Chick-Fil-A yesterday. And I have to say, if I were to operate a fast food restaurant, I would do it their way. Without question, their employees are the kindest and most competent of any place that we go to on a regular basis. The servers actually give the impression that they realize they are getting paid to serve someone else, and I like their standard response when a customer expresses thanks, they simply say, "My pleasure!" Their stores are clean, well-organized, efficient, and other things which manifest that they care about what they do.

DSC08600I also admire their steadfast commitment to closing up shop on Sundays. Theologically, I do not believe they are obligated to do so, which in some ways makes it more impressive. They turn down profits to honor the Lord Jesus Christ, and readily admit the reason for doing so. And by being closed on Sundays, their believing employees are not put in a position of temptation with respect to neglecting the gathering of the church and missing corporate worship, teaching of the Word, etc.

Finally, they are generous. No other food establishment that I know of gives away so much food. Whether via coupons (and you can redeem as many as you want at a time; so, for example, if you have enough coupons you can walk away with four free sandwiches) or on the special days like Cow Day where everyone who dresses up like a cow gets free food. Sure, it's marketing and all that, but in this case you actually get something in return for your participation in advertising for them. It's like we all become their (paid) commercials. That's good stewardship (on both accounts) if you ask me.

(And who can deny that the whole cow theme is a stroke of genius. At a recent parade, the Chick-Fil-A cows were doing the Chicken Dance. That's good stuff.)

July 2007 - Kittens & Cows 033


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