Mon - July 12, 2007
Internet Marketing Secrets Blog has Moved
Hello friends. Starting with issue #126, the Internet Marketing Secrets Blog has a new home. Please
update your links and bookmarks to:
IMS Blog: http://www.internetmarketingsecrets.com/blog/
Looking for IMS #126 or higher? Click the new blog below.
Michael Campbell's Internet Marketing Secrets Blog
Posted at 01:32 PM
Looking for IMS #126 or higher? Click the new blog below.
Michael Campbell's Internet Marketing Secrets Blog
Mon - June 25, 2007
Internet Marketing Secrets - Issue #125
In case the email filters ate your
newsletter, here is a download link to the latest edition of Internet Marketing
Secrets #125, June 22 2007.
Download a PDF or Text
Version:
Michael Campbell's Internet Marketing Secrets Newsletter #125
In This Edition:
1) How to Improve Your PPC Advertising
2) Discover All the Wifi Hotspots Around You
3) The Death of Made For AdSense (MFA) Sites
4) Advertising, Traffic & Conversion For Profits
5) Get Professional "Almost" Free Video Hosting
6) How To Create Great Looking PDF Files
7) Finding Good Affordable Programmers
8) Goal Setting Activities that Lead to Success
Or if you prefer to read it online, all of the news, views and FAQs, have been posted here on the blog as well. Enjoy!
Michael Campbell's Internet Marketing Secrets Newsletter #125
In This Edition:
1) How to Improve Your PPC Advertising
2) Discover All the Wifi Hotspots Around You
3) The Death of Made For AdSense (MFA) Sites
4) Advertising, Traffic & Conversion For Profits
5) Get Professional "Almost" Free Video Hosting
6) How To Create Great Looking PDF Files
7) Finding Good Affordable Programmers
8) Goal Setting Activities that Lead to Success
Or if you prefer to read it online, all of the news, views and FAQs, have been posted here on the blog as well. Enjoy!
Posted at 09:17 PM
Goal Setting Activities that Lead to Success - IMS #125
How Succeed Living One Achievement at
a Time
You can achieve greatness, accumulate wealth, and
be happy, all at the same time. I'm going to give you a secret goal setting
activity. Once that has been used by successful people, for the last 100
years.
When you first set out on a project, it can seem like a daunting task. Do not worry about your circumstance, or become overwhelmed by uncertainty, fear or doubt. What I'm about to share with you will help you through it, regardless of how big, or long, the task may be.
Read the full article: Two Simple Goal Setting Activities that Lead to Success
When you first set out on a project, it can seem like a daunting task. Do not worry about your circumstance, or become overwhelmed by uncertainty, fear or doubt. What I'm about to share with you will help you through it, regardless of how big, or long, the task may be.
Read the full article: Two Simple Goal Setting Activities that Lead to Success
Posted at 08:47 PM
Fri - June 22, 2007
Web Video the Fast and Easy Way - IMS #125
If you are interested in adding
high-quality, profit-boosting, interactive videos to any web site you own, now
you can.
Our membership includes a web video player, Flash 8
FLV converter, web video hosting, web video tutorials, and a private discussion
forum to share tips and techniques.
Our system lets you embed affiliate links and pop-ups right into the video player. Or you can make videos for your affiliates to use, which will increase sales for both of you. Come watch how fun and easy it is with our revolutionary, "Video Affiliate System."
Come Join the Video Revolution ==> http://www.cdzn.com/wvz
Our system lets you embed affiliate links and pop-ups right into the video player. Or you can make videos for your affiliates to use, which will increase sales for both of you. Come watch how fun and easy it is with our revolutionary, "Video Affiliate System."
Come Join the Video Revolution ==> http://www.cdzn.com/wvz
Posted at 11:55 AM
New Video Submitter Software - IMS#125
From the mind of NovaSoft comes the
latest in video submission software... Video Blaster Pro. It makes it easy to
submit your video, to 16 video sharing sites, in just one click.
This one is a little different, in that it's a
script, instead of downloadable software. But it's very affordable compared to
the alternatives.
Video lets you reach a potential audience of billions. Get more traffic. Build your customer base. And sell more products. Video Blaster Pro promises to help you reach those customers, and save you a lot of time in the process.
Ready to Get Blasting? ==> http://www.cdzn.com/vbp
Video lets you reach a potential audience of billions. Get more traffic. Build your customer base. And sell more products. Video Blaster Pro promises to help you reach those customers, and save you a lot of time in the process.
Ready to Get Blasting? ==> http://www.cdzn.com/vbp
Posted at 11:52 AM
Google's PPA Universe Expands - IMS #125
Google's PPA (pay per action) beta has
just been released world wide. (Pay-per-action advertising allows you to pay
only for completed actions that you define, such as a form submission, lead,
sale, page view, etc.)
There are still some qualifications though.
According to product manager Rob Kniaz, "Advertisers who use AdWords conversion
tracking, and receive more than 500 conversions from their pay-per-click (PPC),
or pay-per-impression (PPM) campaigns in the most recent 30-day period, will be
invited to join this beta test, on a rolling
basis."
So how do you get invited? "Eligible advertisers will see an alert in their AdWords account, informing them that they can now try the PPA beta."
To learn more about Google's PPA program visit:
==> http://adwords.google.com/support/bin/topic.py?topic=11635
So how do you get invited? "Eligible advertisers will see an alert in their AdWords account, informing them that they can now try the PPA beta."
To learn more about Google's PPA program visit:
==> http://adwords.google.com/support/bin/topic.py?topic=11635
Posted at 11:51 AM
Wed - June 20, 2007
Why Consistent Advertising Leads to Good Profits - IMS #125
Question: What was the name of that
PPC to CPA course you recently took and dove into?
Answer: The course was Gauher Chaudhry's Pay Per
Click Formula. I started applying his PPA (pay per action) affiliate program
ideas to my parked pages and website ads. It really got me thinking, when I
suddenly started earning a lot more than I was with
AdSense.
I announced the course a few newsletters ago, but didn't want to go into detail, and make a lot of competition for myself. ;-) I will tell you though, that I'm not applying the formula, exactly as shown in the course, as I'm getting my traffic from organic SEO and media buys through AdBrite, in addition PPC.
Get Unlimited Traffic with AdBrite ==> http://www.cdzn.com/ab
What the course did do for me, is open my eyes to the process of maximizing the revenues out of each click. If you follow the examples in the course, you can start doing very well, very quickly... with one condition.
Go where the big markets are. Gauher made a fortune with disposable baby diapers. Get out of the "selling marketing products to marketers" mind set, as it's a tiny market with only a few thousand players.
Think about the general American and UK buying public. Think millions of potential customers. Think of big consumable markets like coffee, tea, dietary supplements, diapers, BBQ supplies, paper, batteries, cleaning products, cooking oil, spices, lotions, creams or cosmetics.
Look around your room and start plugging those terms into Nichebot, or your favorite keyword research tool and you'll be surprised. You'll discover all sorts of untapped niches, just waiting for you to come and plug them with products.
Lookup Keywords in Nichebot ==> http://www.cdzn.com/nb2
Then once you have a niche, set up a process. Make and test your ads with Google Adwords. Then once you have a winning ad, prepare to widen your reach, by using other ad delivery systems like AdBrite.
(You can jumpstart your PPC research with a tool like the new AdSpy Pro. You'll see which ads perform best in any market. http://www.cdzn.com/asp )
The winning ad leads to a landing page. On the landing page, test your headline, copy and graphics and try to improve your conversion ratio. In the case of PPA affiliate programs, it might be as simple as persuading someone to give out their postal code.
Once you have a process, or sales funnel in place, you look at the numbers. You look at your conversion rate and the cost of your advertising. If you're making more than you spend, and especially if it's 400% or more, it's time for a media buy through AdBrite, or some other ad marketplace.
You go out and buy the most traffic you can afford, and reach an audience, but not bigger than you can afford. You want to reach 10% of the people and convince them 100% of the way. (Not the other way round.)
It's not rocket science, but you do have to spend close attention to details. You do need to put in the time it takes, to set up a sales process, test and track your ads, and keep an eye on your ad spending. But all that's in the PPC Formula course.
Want the PPC Formula? ==> http://www.cdzn.com/ppc
Once the floodgates open, it's really a wonderful feeling. It's really cool to apply your marketing skills to the average public, and watch them eat up an offer, that has nothing to do with internet marketing.
So as you sit there sipping your beverage of choice... ask yourself how many other millions of people - potential customers - around the world are also sipping a similar beverage. Then think of the possibilities. They might just start buying it, or the machine that made it, from you and your advertising.
I announced the course a few newsletters ago, but didn't want to go into detail, and make a lot of competition for myself. ;-) I will tell you though, that I'm not applying the formula, exactly as shown in the course, as I'm getting my traffic from organic SEO and media buys through AdBrite, in addition PPC.
Get Unlimited Traffic with AdBrite ==> http://www.cdzn.com/ab
What the course did do for me, is open my eyes to the process of maximizing the revenues out of each click. If you follow the examples in the course, you can start doing very well, very quickly... with one condition.
Go where the big markets are. Gauher made a fortune with disposable baby diapers. Get out of the "selling marketing products to marketers" mind set, as it's a tiny market with only a few thousand players.
Think about the general American and UK buying public. Think millions of potential customers. Think of big consumable markets like coffee, tea, dietary supplements, diapers, BBQ supplies, paper, batteries, cleaning products, cooking oil, spices, lotions, creams or cosmetics.
Look around your room and start plugging those terms into Nichebot, or your favorite keyword research tool and you'll be surprised. You'll discover all sorts of untapped niches, just waiting for you to come and plug them with products.
Lookup Keywords in Nichebot ==> http://www.cdzn.com/nb2
Then once you have a niche, set up a process. Make and test your ads with Google Adwords. Then once you have a winning ad, prepare to widen your reach, by using other ad delivery systems like AdBrite.
(You can jumpstart your PPC research with a tool like the new AdSpy Pro. You'll see which ads perform best in any market. http://www.cdzn.com/asp )
The winning ad leads to a landing page. On the landing page, test your headline, copy and graphics and try to improve your conversion ratio. In the case of PPA affiliate programs, it might be as simple as persuading someone to give out their postal code.
Once you have a process, or sales funnel in place, you look at the numbers. You look at your conversion rate and the cost of your advertising. If you're making more than you spend, and especially if it's 400% or more, it's time for a media buy through AdBrite, or some other ad marketplace.
You go out and buy the most traffic you can afford, and reach an audience, but not bigger than you can afford. You want to reach 10% of the people and convince them 100% of the way. (Not the other way round.)
It's not rocket science, but you do have to spend close attention to details. You do need to put in the time it takes, to set up a sales process, test and track your ads, and keep an eye on your ad spending. But all that's in the PPC Formula course.
Want the PPC Formula? ==> http://www.cdzn.com/ppc
Once the floodgates open, it's really a wonderful feeling. It's really cool to apply your marketing skills to the average public, and watch them eat up an offer, that has nothing to do with internet marketing.
So as you sit there sipping your beverage of choice... ask yourself how many other millions of people - potential customers - around the world are also sipping a similar beverage. Then think of the possibilities. They might just start buying it, or the machine that made it, from you and your advertising.
Posted at 01:42 PM
Tue - June 19, 2007
Low Cost Audio, Podcast and Video Hosting - IMS #125
Question: I'm preparing my video for
the web, but my hosting company allows only 50 GIG of bandwidth per month.
That's not nearly enough. Would you recommend YouTube for hosting my video? Or
who would you use?
Answer: Well... yes and no. I would certainly post
my videos there, as they have a huge audience. I would also post my videos to
Yahoo and other popular sites. But I would not rely on them as my main hosting
company. 
The trouble with these services, is that once you upload your content, you have no control over how it is displayed. They can lower the quality, throw ads on it, overlay clickable buttons, and all sorts of other distractions, that take customers away from your site.
The hosting company I recommend for podcasting and video, is Liberated Syndication or LibSyn for short. I wrote about them 18 months ago. They've been around a while and handle some of the most popular podcasts.
What makes them different than any other hosting company, is that they do not charge for bandwidth, only storage. Let me spell that out loud and clear... no bandwidth charges!
Even their "Supreme" account, which offers 800 MB of storage a month (yes per month) is only 30 dollars a month. That's enough to store a 45 minute daily podcast. Compare that to the industry standard, offering 50 GB of bandwidth for 30 dollars a month, and it's no contest.
They also have detailed stats, so you know how often your video gets watched. It shows the impressions, views and distribution. They also have a template, for submitting your work to the iTunes directory, which is the biggest music store on the planet.
Join LibSyn for Unlimited Bandwidth ==> http://www.libsyn.com
You don't have to use all the features, if you don't want to. You can simply store your media files on Libsyn, and link to them with your blogs and web pages. That way, you'll never pay for bandwidth, or worry about third party ads, or other distractions appearing over top of your videos.
But all this - talk about video hosting - assumes that you have the technical ability to produce everything yourself. It means that you already know how to shoot and edit video, embed the linking code, make the controller appear, and get clickable links into the video, while it's playing.
If you're looking for slick production tools in addition to hosting, try the Web Video Zone instead. They offer all sorts of tools, tips and techniques to create profitable videos. Membership includes a web video player, a Flash converter, video web hosting, a video affiliate system, in-depth tutorials, and a private, moderated discussion forum.
So if you just want basic hosting, get LibSyn. But if you want to create video the fast, fun and easy way... and get affordable hosting as part of the deal, choose Web Video Zone instead.
Want to Create Web Video? ==> http://www.cdzn.com/wvz
The trouble with these services, is that once you upload your content, you have no control over how it is displayed. They can lower the quality, throw ads on it, overlay clickable buttons, and all sorts of other distractions, that take customers away from your site.
The hosting company I recommend for podcasting and video, is Liberated Syndication or LibSyn for short. I wrote about them 18 months ago. They've been around a while and handle some of the most popular podcasts.
What makes them different than any other hosting company, is that they do not charge for bandwidth, only storage. Let me spell that out loud and clear... no bandwidth charges!
Even their "Supreme" account, which offers 800 MB of storage a month (yes per month) is only 30 dollars a month. That's enough to store a 45 minute daily podcast. Compare that to the industry standard, offering 50 GB of bandwidth for 30 dollars a month, and it's no contest.
They also have detailed stats, so you know how often your video gets watched. It shows the impressions, views and distribution. They also have a template, for submitting your work to the iTunes directory, which is the biggest music store on the planet.
Join LibSyn for Unlimited Bandwidth ==> http://www.libsyn.com
You don't have to use all the features, if you don't want to. You can simply store your media files on Libsyn, and link to them with your blogs and web pages. That way, you'll never pay for bandwidth, or worry about third party ads, or other distractions appearing over top of your videos.
But all this - talk about video hosting - assumes that you have the technical ability to produce everything yourself. It means that you already know how to shoot and edit video, embed the linking code, make the controller appear, and get clickable links into the video, while it's playing.
If you're looking for slick production tools in addition to hosting, try the Web Video Zone instead. They offer all sorts of tools, tips and techniques to create profitable videos. Membership includes a web video player, a Flash converter, video web hosting, a video affiliate system, in-depth tutorials, and a private, moderated discussion forum.
So if you just want basic hosting, get LibSyn. But if you want to create video the fast, fun and easy way... and get affordable hosting as part of the deal, choose Web Video Zone instead.
Want to Create Web Video? ==> http://www.cdzn.com/wvz
Posted at 01:32 PM
The Death of Made for AdSense (MFA) Sites - IMS #125
Question: Have you heard about the
AdSense Arbitrage sites going down, along with the Made For Adsense (MFA) type
sites? Interesting stuff is happening. What do you make of it?
Answer: I haven't "heard" much about the MFA
debacle. I don't listen to gossip, or frequent the SEO forums. What I do pay
attention to, are the official Google blogs, and those of prominent Google
engineers like Matt Cutts.
All I can say is, they're going after them and shutting them down. Hundreds of people got handed their final AdSense checks, as they didn't fit with the Google philosophy.
If your idea of a sustainable business model, was building automated sites for AdSense revenue, then you got whatever you deserved. Same deal with the arbitrage junkies.
I tried to warn people about the MFA templates. I told my readers not to buy them. A quick glance at the HTML code, revealed detectable footprints. Well maybe not footprints... more like blinking red arrows.
Several template designers left their names in the code, or included comment fields, that were easily detected and filtered. Even if you bought them from a "brand name" direct marketer... it's not like he designed them personally, or even has the technical ability to examine the code...
Not only that, Google has provided clear instructions, on how to report MFA sites, arbitrage sites and ad farms. The writing was... on the wall, so to speak.
So I won't say much more about it, other than... "I told ya so." When it comes to building a business, a foolish man builds his house upon the sand, the wise man builds his house upon the rock.
Stick to the rock solid fundamentals. :-) Build affiliate revenue sites and maintain relationships with your customers, through newsletters, audio and video. Give value first, and you'll reap what you sow in return.
All I can say is, they're going after them and shutting them down. Hundreds of people got handed their final AdSense checks, as they didn't fit with the Google philosophy.
If your idea of a sustainable business model, was building automated sites for AdSense revenue, then you got whatever you deserved. Same deal with the arbitrage junkies.
I tried to warn people about the MFA templates. I told my readers not to buy them. A quick glance at the HTML code, revealed detectable footprints. Well maybe not footprints... more like blinking red arrows.
Several template designers left their names in the code, or included comment fields, that were easily detected and filtered. Even if you bought them from a "brand name" direct marketer... it's not like he designed them personally, or even has the technical ability to examine the code...
Not only that, Google has provided clear instructions, on how to report MFA sites, arbitrage sites and ad farms. The writing was... on the wall, so to speak.
So I won't say much more about it, other than... "I told ya so." When it comes to building a business, a foolish man builds his house upon the sand, the wise man builds his house upon the rock.
Stick to the rock solid fundamentals. :-) Build affiliate revenue sites and maintain relationships with your customers, through newsletters, audio and video. Give value first, and you'll reap what you sow in return.
Posted at 01:29 PM
Wifi Hotspot Finder - IMS #125
If you're going for coffee, or a
business lunch, and you're bringing your laptop, you might as well choose a
place that includes wifi, or internet access as part of the deal. The JiWire web
site will help you do just that.
If you're going for coffee, or a business lunch,
and you're bringing your laptop, you might as well choose a place that includes
wifi, or internet access as part of the deal. The JiWire web site will help you
do just that.
In addition to listing all the wifi access points, they include downloadable widgets, so you can see all the routers within range of your laptop. Very often - in crowded urban areas - there's many routers to choose from.
You can also use the widget as a quick diagnostic tool. Which is very handy, if you live in a condo, or work in a high-rise office building.
It shows which network, is broadcasting on what channel. You can tune your router to a channel that's not in use, and minimize any interference from your neighbors and coworkers.
So if you want get caught up on work while taking a break, or out for lunch, check JiWire.com before you leave. Your wifi access just might be included as a little unadvertised bonus.
Find WiFi Hotspots ==> http://www.jiwire.com
In addition to listing all the wifi access points, they include downloadable widgets, so you can see all the routers within range of your laptop. Very often - in crowded urban areas - there's many routers to choose from.
You can also use the widget as a quick diagnostic tool. Which is very handy, if you live in a condo, or work in a high-rise office building.
It shows which network, is broadcasting on what channel. You can tune your router to a channel that's not in use, and minimize any interference from your neighbors and coworkers.
So if you want get caught up on work while taking a break, or out for lunch, check JiWire.com before you leave. Your wifi access just might be included as a little unadvertised bonus.
Find WiFi Hotspots ==> http://www.jiwire.com
Posted at 01:27 PM
Thu - June 14, 2007
Dominate Your PPC Competition - IMS #125
There have been plenty of expensive
products that allow you to spy on your competition. Most debuted around 500
dollars and up. Now there's a new product that does almost everything the pricey
"Spying" apps do, but at a fraction of the cost.
In addition, most of the Spying software creators
allowed only a few copies to be sold, so they could hype up the fake scarcity. A
few chumps fell for that... only to find out the spying services quietly ding
you with monthly fees, hidden fees, and little extra charges, that really add up
in a hurry.
On top of that, some of these spying services run apps on their servers... not yours. So who are they really spying on? Hmm?
How do you know they're not mining your data? How do you know they're not making you do the work, spying on you, and competing with you? How would you know? Pretty scary... isn't it?
Ok... you can relax now. The new AdSpy Pro has come to the rescue. It runs on your server. You're in total control. There are no hidden fees. It has tons of features and it's easy to use.
It allows you to monitor what your competitors are doing in any market. You'll see which ads are consistently good performers. You can use this intelligence, to create your own successful ad campaigns, without the steep learning curve.
Having a good PPC ad is half the battle. You'll still need to create landing pages, and test the different design elements of your offer. But if you could get a 50% head start... would you take it?
The AdSpy software costs less than a dinner for two. And you can dominate any PPC market that you choose. Wouldn't that be great?
Do yourself a favor. Get AdSpy Pro now, and you'll dominate your competition, right from the start.
Get AdSpy Pro Now ==> http://www.cdzn.com/asp
Still Undecided? How about watching this short but very illuminating spy video. Discover how you can keep the competition under surveillance... and squash them like a bug, any time you choose.
Undercover Spying Video ==> http://www.cdzn.com/asv
On top of that, some of these spying services run apps on their servers... not yours. So who are they really spying on? Hmm?
How do you know they're not mining your data? How do you know they're not making you do the work, spying on you, and competing with you? How would you know? Pretty scary... isn't it?
Ok... you can relax now. The new AdSpy Pro has come to the rescue. It runs on your server. You're in total control. There are no hidden fees. It has tons of features and it's easy to use.
It allows you to monitor what your competitors are doing in any market. You'll see which ads are consistently good performers. You can use this intelligence, to create your own successful ad campaigns, without the steep learning curve.
Having a good PPC ad is half the battle. You'll still need to create landing pages, and test the different design elements of your offer. But if you could get a 50% head start... would you take it?
The AdSpy software costs less than a dinner for two. And you can dominate any PPC market that you choose. Wouldn't that be great?
Do yourself a favor. Get AdSpy Pro now, and you'll dominate your competition, right from the start.
Get AdSpy Pro Now ==> http://www.cdzn.com/asp
Still Undecided? How about watching this short but very illuminating spy video. Discover how you can keep the competition under surveillance... and squash them like a bug, any time you choose.
Undercover Spying Video ==> http://www.cdzn.com/asv
Posted at 05:42 PM
Finding Good Affordable Programmers - IMS #125
Question: You're a top notch internet
marketer, and know several other successful marketers, I was wondering if you
could please give me some advice on how to find a good
programmer?
I need a programmer experienced in PHP, MySQL, Linux and creating spiders. I have tried most of the freelance sites, for over two years, with little success. Any recommendations would be greatly appreciated.
I need a programmer experienced in PHP, MySQL, Linux and creating spiders. I have tried most of the freelance sites, for over two years, with little success. Any recommendations would be greatly appreciated.
Answer: Sure... if you've exhausted the usual
freelance sources, maybe try a couple of forums or private sites. Go where the
programmers hang out, and ask in their forums. Check the search engines for
things like, "MySQL forum" and "Linux forum" and ask for
help.
Another hangout is the Keyword Avalanche. Of all the private sites, they seem to have the greatest number of programmers. If you join up for a month and start asking the membership, I'm sure their... sphere of influence, will find you someone.
Keyword Avalanche Success Forums ==> http://www.cdzn.com/ka
Another option might be something like CraigsList.com. They are one of the top 50 sites on the internet, according to Alexa's traffic data. If you place your classified ads there, they have a good chance of being spotted by someone who's qualified, and meets your needs.
CraigsList is also good place for marketing your services, if you go about it the right way, and advertise only in the services section. Read the terms of service before posting. If you qualify, your classified ads could be running on one of the hottest, and most popular, sites on the web.
Another hangout is the Keyword Avalanche. Of all the private sites, they seem to have the greatest number of programmers. If you join up for a month and start asking the membership, I'm sure their... sphere of influence, will find you someone.
Keyword Avalanche Success Forums ==> http://www.cdzn.com/ka
Another option might be something like CraigsList.com. They are one of the top 50 sites on the internet, according to Alexa's traffic data. If you place your classified ads there, they have a good chance of being spotted by someone who's qualified, and meets your needs.
CraigsList is also good place for marketing your services, if you go about it the right way, and advertise only in the services section. Read the terms of service before posting. If you qualify, your classified ads could be running on one of the hottest, and most popular, sites on the web.
Posted at 05:24 PM
Tue - June 12, 2007
How To Create Great Looking PDF Files - IMS #125
I am planning some reports for my
website. I just downloaded your newsletter in PDF format and like the way it
looks. I take it that a 30 page report could be done in this format as
well.
Since I am new to all this, I was wondering if you could give me a little help. How were you able to write the report and put it into a PDF file.
Since I am new to all this, I was wondering if you could give me a little help. How were you able to write the report and put it into a PDF file.
Answer: Yes, I'm a big fan of PDFs. Have been for
over ten years. They are a universally accepted format, and compatible with any
operating system. They work equally well for reports, ebooks and
newsletters.
Most of what you need to know is on my downloads page. Look for the Quick and Easy eBooks report, in the Clickin' it Rich section. It goes into the details and nitty gritty about eBook publishing.
Free Downloadable Marketing eBooks ==> http://www.cdzn.com/fun
I used to use Adobe Pagemaker for my layout. Then Quark and InDesign. But these days I use Pages by Apple. If I was preparing documents for the press, I'd still use InDesign, but if you're aiming to create PDF files, Pages is the cat's meow.
If you have Acrobat Pro, you can make a PDF from just about any application, including word processors. But these text apps are designed to handle words. It's ok to do your writing in them, but get yourself a page layout app to assemble everything.
After the newsletter is written, I go looking for artwork that matches the articles and helps tell the stories. I do all my shopping for photos at iStock Photo. It's only a dollar for the nonexclusive right to use their photos in reports, newsletters, ebooks and web sites.
Get Great Stock Photos ==> http://www.cdzn.com/isp
Once I have all the pieces assembled, I do the page layout. Pages makes it very easy to make beautiful PDF files. You just drag and drop graphics and screenshots. Size them and color correct them right in the app.
Hypertext links are a snap. The text formatting is done with style sheets, so it's really fast when you work from a template.
You can add drop shadows. Funky type effects. Rotate things. Text flows around graphics automatically. Then... when you're happy with the layout, click export to PDF and you're done.
I do take it one step further though. I load the PDF into Acrobat Pro and compress the file size and add meta data for the search engines. It's also a good idea to proof your work in the Acrobat Reader app as well.
Go download my Quick and Easy eBooks. Then start practicing making PDF files. It's not hard to do.
Before you know it, you'll be offering more value to your customers with those special reports. And the more value you provide, the more abundance you'll get in return.
Most of what you need to know is on my downloads page. Look for the Quick and Easy eBooks report, in the Clickin' it Rich section. It goes into the details and nitty gritty about eBook publishing.
Free Downloadable Marketing eBooks ==> http://www.cdzn.com/fun
I used to use Adobe Pagemaker for my layout. Then Quark and InDesign. But these days I use Pages by Apple. If I was preparing documents for the press, I'd still use InDesign, but if you're aiming to create PDF files, Pages is the cat's meow.
If you have Acrobat Pro, you can make a PDF from just about any application, including word processors. But these text apps are designed to handle words. It's ok to do your writing in them, but get yourself a page layout app to assemble everything.
After the newsletter is written, I go looking for artwork that matches the articles and helps tell the stories. I do all my shopping for photos at iStock Photo. It's only a dollar for the nonexclusive right to use their photos in reports, newsletters, ebooks and web sites.
Get Great Stock Photos ==> http://www.cdzn.com/isp
Once I have all the pieces assembled, I do the page layout. Pages makes it very easy to make beautiful PDF files. You just drag and drop graphics and screenshots. Size them and color correct them right in the app.
Hypertext links are a snap. The text formatting is done with style sheets, so it's really fast when you work from a template.
You can add drop shadows. Funky type effects. Rotate things. Text flows around graphics automatically. Then... when you're happy with the layout, click export to PDF and you're done.
I do take it one step further though. I load the PDF into Acrobat Pro and compress the file size and add meta data for the search engines. It's also a good idea to proof your work in the Acrobat Reader app as well.
Go download my Quick and Easy eBooks. Then start practicing making PDF files. It's not hard to do.
Before you know it, you'll be offering more value to your customers with those special reports. And the more value you provide, the more abundance you'll get in return.
Posted at 05:45 PM
Wed - June 6, 2007
Internet Marketing Secrets - Issue #124
In case the email filters ate your
newsletter, you can download the latest edition of Internet Marketing Secrets
newsletter here:
IMS #124 PDF Version:
http://www.internetmarketingsecrets.com/nl/ims124.pdf
IMS #124 Text Version: http://www.internetmarketingsecrets.com/nl/ims124.txt
In This Edition:
1) The Secrets of Selling More.
2) Letting Your Own Morals Guide You.
3) SEO Training for Competitive Markets.
4) Best Way to Monetize Type-In Traffic.
5) Passive Income from Your phpBB Forum.
6) How to Profit From Google's Universal Search.
7) How Practicing the Fundamentals Leads to Success.
8) The Biggest Mistake in PPC (pay per click) Advertising.
Or if you prefer to read it online, all of the news, views and FAQs, have been posted here on the blog as well. Enjoy!
IMS #124 Text Version: http://www.internetmarketingsecrets.com/nl/ims124.txt
In This Edition:
1) The Secrets of Selling More.
2) Letting Your Own Morals Guide You.
3) SEO Training for Competitive Markets.
4) Best Way to Monetize Type-In Traffic.
5) Passive Income from Your phpBB Forum.
6) How to Profit From Google's Universal Search.
7) How Practicing the Fundamentals Leads to Success.
8) The Biggest Mistake in PPC (pay per click) Advertising.
Or if you prefer to read it online, all of the news, views and FAQs, have been posted here on the blog as well. Enjoy!
Posted at 04:41 PM
The Biggest Mistake in PPC Advertising - IMS #124
The biggest mistake people make in PPC
advertising, is that you try to do too much too soon. How can such a tiny ad
cause such big trouble?
You've heard it said, that you need a giant keyword
list and to dump them all into the ad system. You then bid on as many long tail
terms as you can find. It sounds good in theory, but it rarely
works.
What does work is a tightly focused little group. Maybe six to ten closely related keyword phrases. These words lead to a single landing page where you bring the prospect into your sales funnel.
One person I heard of, blew over 10,000 dollars in less than seven days, on one single campaign. They choose prescriptiondrugs as their market. And they didn't make a single sale.
Why on earth would anyone do that? Wouldn't you close the floodgates after just 50 dollars and write a new ad. Or better yet, choose an entirely different market?
There is a way to get good at PPC. And it involves study and practice. You need to study the work of someone who's good at it, then practice what you've learned.
Any one of these would teach you what you need to know.
The Pay Per Click Formula ==> http://www.cdzn.com/ppc
PPC Traffic Conversion Seminar ==> http://www.cdzn.com/pmt
Personal PPC Coaching ==> http://www.cdzn.com/pmc
It's no secret, that you must earn more than you spend. So if you could get a system going where you consistently made double or triple your investment... how much would you invest?
If you're like most people, they'd invest all of it! If you could put 100 in and get 300 back on a consistent basis, you'd want to scale it up as quickly as possible. PPC advertising is a lot like that.
It is consistent and predictable traffic. Relying on traffic from SEO is not.
PPC can have traffic to your site in as little as 15 minutes. SEO traffic could take up to three months... but only if your site appears in the top 10 search results.
Little changes to your PPC ad can make a big difference in how much you earn. Little changes to your SEO can result in a page that loses its rankings.
The point is, PPC is a game. You need to learn the rules and practice the fundamentals, over and over, until you become a master of the art.
You need to learn how to write the ads. All it takes is a headline, two lines of copy, and an url. But how can something so small be so tricky?
When I first started running a PPC campaign, I bid on too many words. It soon became apparent that only certain words were converting.
Some phrases got clicked on, some got clicked a lot. But without that little bit of tracking code supplied by Google for my thank you page, I'd never know which keywords actually converted into customers.
That's the first thing you can do... track the results. Because like the rabbit said, "If you don't know were you're going, then any path will take you there."
You definitely want - at the very least - to track the amount of sign ups and sales you are getting from your ads. The more closely you track each change, the better your conversion process will be.
And don't get discouraged or give up. Sometimes it will take a little time and effort to find your groove. For me, the keywords that I thought I should use, turned out to be way too competitive.
It took a while, but I finally found my keywords and my groove. I now dominate that phrase on PPC ads.
My ad gets as high as 5% clickthrough. My landing page gets as high as 63% conversion. Those are unheard of numbers. But the statistics don't lie, and I can prove them to anyone who asks.
But I didn't get good at this alone. I studied everything that the leading AdSense experts wrote. Got their books, courses, and listened to all the audio files many times.
If there is one thing that I learned, it's that you must start small. And very small things in your ad can make a big difference. Something as tiny as a comma or missing period, can have a huge effect on sales.
But the best part? It's a lot of fun. Way more fun than doing SEO and having to wait three months to see results. PPC is immediate gratification.
Sure it has costs associated with it, but so does SEO. One costs per click, the other takes a lot of time, in content and link building.
PPC is an art form. Some people love to practice it, not because it's easy, but because once you "get it" you can repeat it. You can scale it up.
The amount you make, is in direct proportion to the amount of practice you put in. The amount you practice is directly related to how much you know. What you know comes through study.
So what are you going to do? Sit there and worry about not getting enough search engine traffic... or are you going to do something about it.
If you get good at PPC advertising, it's the only traffic source that you'll ever need. It's consistent and predictable. And the amount of traffic that turns into customers, is entirely up to you.
What does work is a tightly focused little group. Maybe six to ten closely related keyword phrases. These words lead to a single landing page where you bring the prospect into your sales funnel.
One person I heard of, blew over 10,000 dollars in less than seven days, on one single campaign. They choose prescriptiondrugs as their market. And they didn't make a single sale.
Why on earth would anyone do that? Wouldn't you close the floodgates after just 50 dollars and write a new ad. Or better yet, choose an entirely different market?
There is a way to get good at PPC. And it involves study and practice. You need to study the work of someone who's good at it, then practice what you've learned.
Any one of these would teach you what you need to know.
The Pay Per Click Formula ==> http://www.cdzn.com/ppc
PPC Traffic Conversion Seminar ==> http://www.cdzn.com/pmt
Personal PPC Coaching ==> http://www.cdzn.com/pmc
It's no secret, that you must earn more than you spend. So if you could get a system going where you consistently made double or triple your investment... how much would you invest?
If you're like most people, they'd invest all of it! If you could put 100 in and get 300 back on a consistent basis, you'd want to scale it up as quickly as possible. PPC advertising is a lot like that.
It is consistent and predictable traffic. Relying on traffic from SEO is not.
PPC can have traffic to your site in as little as 15 minutes. SEO traffic could take up to three months... but only if your site appears in the top 10 search results.
Little changes to your PPC ad can make a big difference in how much you earn. Little changes to your SEO can result in a page that loses its rankings.
The point is, PPC is a game. You need to learn the rules and practice the fundamentals, over and over, until you become a master of the art.
You need to learn how to write the ads. All it takes is a headline, two lines of copy, and an url. But how can something so small be so tricky?
When I first started running a PPC campaign, I bid on too many words. It soon became apparent that only certain words were converting.
Some phrases got clicked on, some got clicked a lot. But without that little bit of tracking code supplied by Google for my thank you page, I'd never know which keywords actually converted into customers.
That's the first thing you can do... track the results. Because like the rabbit said, "If you don't know were you're going, then any path will take you there."
You definitely want - at the very least - to track the amount of sign ups and sales you are getting from your ads. The more closely you track each change, the better your conversion process will be.
And don't get discouraged or give up. Sometimes it will take a little time and effort to find your groove. For me, the keywords that I thought I should use, turned out to be way too competitive.
It took a while, but I finally found my keywords and my groove. I now dominate that phrase on PPC ads.
My ad gets as high as 5% clickthrough. My landing page gets as high as 63% conversion. Those are unheard of numbers. But the statistics don't lie, and I can prove them to anyone who asks.
But I didn't get good at this alone. I studied everything that the leading AdSense experts wrote. Got their books, courses, and listened to all the audio files many times.
If there is one thing that I learned, it's that you must start small. And very small things in your ad can make a big difference. Something as tiny as a comma or missing period, can have a huge effect on sales.
But the best part? It's a lot of fun. Way more fun than doing SEO and having to wait three months to see results. PPC is immediate gratification.
Sure it has costs associated with it, but so does SEO. One costs per click, the other takes a lot of time, in content and link building.
PPC is an art form. Some people love to practice it, not because it's easy, but because once you "get it" you can repeat it. You can scale it up.
The amount you make, is in direct proportion to the amount of practice you put in. The amount you practice is directly related to how much you know. What you know comes through study.
So what are you going to do? Sit there and worry about not getting enough search engine traffic... or are you going to do something about it.
If you get good at PPC advertising, it's the only traffic source that you'll ever need. It's consistent and predictable. And the amount of traffic that turns into customers, is entirely up to you.
Posted at 04:39 PM
Practicing the Fundamentals Leads to Success - IMS #124
Question: Michael, you seem to stick
to the basics, the fundamentals. We've subscribed to your newsletter for years.
We keep venturing off and trying new things. But we always seem to keep coming
back to your advice. Is it just my imagination, or do the fundamentals seem to
work better than all the new stuff?
Answer: I'd say that 98.6% of success is achieved
through the fundamentals. It doesn't matter if it's marketing or football. The
legendary football coach Vince Lombardi, said that they won the championship by
sticking to blocking and tackling. The fundamentals of the
game.
The true definition of marketing is bringing a product to market. It's about finding a market with an unmet need or want. Creating or sourcing a product to fill that need, and selling the product to that market, including after sale service and relationship building.
You're simply bringing the buyer and seller together. You're bringing together two people, who needed to find each other.
That's the reason why I wrote the 200 Page Challenge and the Keyword Marketing Report, because both papers teach the fundamentals.
Download the Free Marketing eBooks and Courses ==> http://www.cdzn.com/fun
Both are doable in a relatively short period of time. They'll also help you get good organic search positioning, without a whole lot of incoming links.
While everyone is off chasing the latest web two point oh... oohs and aahs... spending hundreds of man-hours spamming the social bookmarking sites, MySpace, Squidoo and the like, they could have spent the same effort on the fundamentals of SEO and PPC, and had three to ten times the traffic.
My advice? Get back to work and stop checking the inbox every five minutes. Once a day is enough.
(Trust me. The conflicting sales pitches and slick ads will still be there at the end of the day. Read them only when you feel like getting totally distracted and pulled in 50 different directions, and then get paralyzed by information overload and making yourself feel better by buying a bunch of carp that you're never going to use. ;-)
All kidding aside... Stick to the fundamentals like the 200 Page Challenge, and you'll be surprised how easy it is, to have a successful, scaleable, and sustainable business model.
The true definition of marketing is bringing a product to market. It's about finding a market with an unmet need or want. Creating or sourcing a product to fill that need, and selling the product to that market, including after sale service and relationship building.
You're simply bringing the buyer and seller together. You're bringing together two people, who needed to find each other.
That's the reason why I wrote the 200 Page Challenge and the Keyword Marketing Report, because both papers teach the fundamentals.
Download the Free Marketing eBooks and Courses ==> http://www.cdzn.com/fun
Both are doable in a relatively short period of time. They'll also help you get good organic search positioning, without a whole lot of incoming links.
While everyone is off chasing the latest web two point oh... oohs and aahs... spending hundreds of man-hours spamming the social bookmarking sites, MySpace, Squidoo and the like, they could have spent the same effort on the fundamentals of SEO and PPC, and had three to ten times the traffic.
My advice? Get back to work and stop checking the inbox every five minutes. Once a day is enough.
(Trust me. The conflicting sales pitches and slick ads will still be there at the end of the day. Read them only when you feel like getting totally distracted and pulled in 50 different directions, and then get paralyzed by information overload and making yourself feel better by buying a bunch of carp that you're never going to use. ;-)
All kidding aside... Stick to the fundamentals like the 200 Page Challenge, and you'll be surprised how easy it is, to have a successful, scaleable, and sustainable business model.
Posted at 04:36 PM
Calendar
| Sun | Mon | Tue | Wed | Thu | Fri | Sat |
Categories
Archives
XML/RSS Feed
Sponsors
Statistics
Total entries in this blog:
Published On: Jun 25, 2007 09:17 PM
Published On: Jun 25, 2007 09:17 PM