Let Your Own Morals Guide You - IMS #124
Recently a "brand name" marketer
wanted me to promote his report. He even offered me 50 cents for every person
that downloaded it.
Rather
than jump on the chance, I decided to read the report and watch the videos
before recommending it. Good thing too, because I don't agree with the
author.
The report and video encouraged me to covet and
steal my competitor's advertising. It suggests that I copy and paste their best
performing ads, and compete directly with the original... then try to improve
upon them.
The author doesn't seem to be
aware that ads - at least in my country - are copyright. In addition, many of
them contain trademarks, servicemarks, slogans, brand names and other forms of
ownership in the words and phrases.
Most
companies record all their online activities. If an identical ad suddenly
appears there could be legal action. It's also a potential liability risk for
all parties involved.
What the author is
telling me to do - in my opinion - is ethically and morally wrong. And it breaks
at least two of God's 10
Commandments.
It's sad really, because
otherwise, it's a decent product. If they had gone about promoting it a
different way, I might have got behind it. But not this way. I'm taking the high
road and steering far away from this
nonsense.
Don't get me wrong, I'm not
trying to push my morals on you. Believe me, I'm making a lot of enemies in the
marketing circles just by reporting this. I simply want to make sure you - the
consumer - are aware of the potential dangers involved, that's
all.
When it comes to any product or
service, you must decide for yourself, how you will use it. Make your own
choice. Let your own conscience and morals be your guide. And in the end, you'll
know you made the right choice, if you feel at peace with your
decision.
Posted: Thu - May 24, 2007 at 03:29 PM