Heads or tails? When it comes to search, only one makes money.


I've learned from experience, that you get the highest Google positioning with multiple incoming links. I understand from your ebook - Revenge of the Mininet - that PageRank in a Mininet is concentrated, but don't we need some outside links for competitive keywords?

In other words, is concentration enough? Or do we actually need many - meaning a large number of - different incoming links?

You can get incoming links from web properties that you own and control, and from directories that pass PageRank. Here is a partial list:

PR Directories ==> http://strongestlinks.com/directories.php

As I wrote in Revenge, I submit only one site in the mininet ring to a handful of directories. Plus I add in a link or two from blogs that I run. That's usually enough linking to get the spiders crawling.

But the Mininet concept was never designed for "competitive" keywords. Your focus should be on the "tail end" keywords for a mininet. Because that's where the money is!

(You can use the free keyword research tool at NicheBOT.com to find the sweet spots, meaning little competition but heavily searched phrases, with the lowest competition ratios.)

The reason being, that its long been known - and now scientifically proven - that generic competitive keywords are used my information gatherers... not shoppers. In other words, they're just kicking tires.

Targeted keywords - at the tail end - are a lot less popular in the search engines but they are used by shoppers looking to purchase. Much has been written about the "tail of the search" keywords, starting with my own work, Nothing but 'Net (NBN) back in '99, which you can download and read for free.

But to put it as clearly as possible...

Competitive "head" of the search keywords used by info seekers are phrases like... cell phones.

Less competitive "tail" of the search keywords used by buyers are phrases like... nokia 5190 replacement battery.

See the difference? Now go back and re-read Revenge of the Mininet very carefully.

If you focus your efforts on the tail of the search, instead of the head, you'll catch a lot more shoppers at the peak of the buying cycle. And once you tap that my friend, you'll discover the true revenue generating power of mininets and affiliate programs.

Posted: Tue - November 15, 2005 at 11:17 AM          





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