Google's PPA Universe Expands - IMS #125


Google's PPA (pay per action) beta has just been released world wide. (Pay-per-action advertising allows you to pay only for completed actions that you define, such as a form submission, lead, sale, page view, etc.)

There are still some qualifications though. According to product manager Rob Kniaz, "Advertisers who use AdWords conversion tracking, and receive more than 500 conversions from their pay-per-click (PPC), or pay-per-impression (PPM) campaigns in the most recent 30-day period, will be invited to join this beta test, on a rolling basis."

So how do you get invited? "Eligible advertisers will see an alert in their AdWords account, informing them that they can now try the PPA beta."

To learn more about Google's PPA program visit:
==> http://adwords.google.com/support/bin/topic.py?topic=11635

Posted: Fri - June 22, 2007 at 11:51 AM          





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