The Biggest Mistake in PPC Advertising


The biggest mistake people make in PPC advertising, is that you try to do too much too soon. How can such a tiny ad cause such big trouble?

You've heard it said, that you need a giant keyword list and to dump them all into the ad system. You then bid on as many long tail terms as you can find. It sounds good in theory, but it rarely works.

What does work is a tightly focused little group. Maybe six to ten closely related keyword phrases. These words lead to a single landing page where you bring the prospect into your sales funnel.

One person I heard of, blew over 10,000 dollars in less than seven days, on one single campaign. They choose prescriptiondrugs as their market. And they didn't make a single sale.

Why on earth would anyone do that? Wouldn't you close the floodgates after just 50 dollars and write a new ad. Or better yet, choose an entirely different market?

There is a way to get good at PPC. And it involves study and practice. You need to study the work of someone who's good at it, then practice what you've learned.

Any one of these would teach you what you need to know.

The Pay Per Click Formula ==> http://www.cdzn.com/ppc

PPC Traffic Conversion Seminar ==> http://www.cdzn.com/pmt

Personal PPC Coaching ==> http://www.cdzn.com/pmc

It's no secret, that you must earn more than you spend. So if you could get a system going where you consistently made double or triple your investment... how much would you invest?

If you're like most people, they'd invest all of it! If you could put 100 in and get 300 back on a consistent basis, you'd want to scale it up as quickly as possible. PPC advertising is a lot like that.

It is consistent and predictable traffic. Relying on traffic from SEO is not.

PPC can have traffic to your site in as little as 15 minutes. SEO traffic could take up to three months... but only if your site appears in the top 10 search results.

Little changes to your PPC ad can make a big difference in how much you earn. Little changes to your SEO can result in a page that loses its rankings.

The point is, PPC is a game. You need to learn the rules and practice the fundamentals, over and over, until you become a master of the art.

You need to learn how to write the ads. All it takes is a headline, two lines of copy, and an url. But how can something so small be so tricky?

When I first started running a PPC campaign, I bid on too many words. It soon became apparent that only certain words were converting.

Some phrases got clicked on, some got clicked a lot. But without that little bit of tracking code supplied by Google for my thank you page, I'd never know which keywords actually converted into customers.

That's the first thing you can do... track the results. Because like the rabbit said, "If you don't know were you're going, then any path will take you there."

You definitely want - at the very least - to track the amount of sign ups and sales you are getting from your ads. The more closely you track each change, the better your conversion process will be.

And don't get discouraged or give up. Sometimes it will take a little time and effort to find your groove. For me, the keywords that I thought I should use, turned out to be way too competitive.

It took a while, but I finally found my keywords and my groove. I now dominate that phrase on PPC ads.

My ad gets as high as 5% clickthrough. My landing page gets as high as 63% conversion. Those are unheard of numbers. But the statistics don't lie, and I can prove them to anyone who asks.

But I didn't get good at this alone. I studied everything that the leading AdSense experts wrote. Got their books, courses, and listened to all the audio files many times.

If there is one thing that I learned, it's that you must start small. And very small things in your ad can make a big difference. Something as tiny as a comma or missing period, can have a huge effect on sales.

But the best part? It's a lot of fun. Way more fun than doing SEO and having to wait three months to see results. PPC is immediate gratification.

Sure it has costs associated with it, but so does SEO. One costs per click, the other takes a lot of time, in content and link building.

PPC is an art form. Some people love to practice it, not because it's easy, but because once you "get it" you can repeat it. You can scale it up.

The amount you make, is in direct proportion to the amount of practice you put in. The amount you practice is directly related to how much you know. What you know comes through study.

So what are you going to do? Sit there and worry about not getting enough search engine traffic... or are you going to do something about it.

If you get good at PPC advertising, it's the only traffic source that you'll ever need. It's consistent and predictable. And the amount of traffic that turns into customers, is entirely up to you.

Posted: Wed - June 6, 2007 at 04:39 PM          





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