The Future of SEO Starts Here - IMS #123


It's that time of year again, when all the brightest minds in search come together to share their research papers. This year saw the 16th Annual World Wide Web Conference which was held in Banff Alberta Canada.

There were 111 papers accepted for presentation at the conference. Tomorrow's search engine companies and algo technologies come out of these conferences.

Many of Google, Yahoo and MSN's top engineers made their names and claims to fame through this conference. Yep, even a couple of young lads with papers about PageRank back in 1998, which later became Google.

Those of you whom are real SEO propeller heads, into the Semantic Web and LSI, will have lots of reading ahead. Two papers caught my eye, "Measuring Semantic Similarity between Words" and "Dynamic Personalized PageRank." The concept of HubRank looks particularly interesting.

Conference Papers ==> http://www2007.org/prog-Papers.php

Award Candidates ==> http://www2007.org/awards.php

If you want to see historical info on the research papers and who cited what previous work, then the Penn State University will help. Just go to their CiteSeer and type in say... pagerank and get every citation ever made to the 1998 paper. You'll also get the urls where the original papers are stored.

Penn State CiteSeer ==> http://citeseer.ist.psu.edu

And did you know, that if you advertised on syndicated networks, your contribution might have been funding the search spam industry? It's true.

One of the papers deals with reducing the amount of spam. The research caught the attention of several major publications, including the NY Times, which explained...

"The researchers uncovered a complex scheme in which a small group, creating false doorway pages, works with operators of Web-based computers who profit by redirecting traffic passed from search engines in one direction and then sending advertisements acquired from syndicators in the opposite direction."

This research is now a paper entitled, "Spam Double-Funnel: Connecting Web Spammers with Advertisers." It's available at the conference site along with the rest of the papers, or you can it from professor Hao Chen, one of the authors of the paper.

Stop Search Ad Spam ==> http://www.cs.ucdavis.edu/~hchen/

The abstract for the paper reads, "The methodology and findings are useful for search engines to strengthen their ranking algorithms against spam, for legitimate website owners to locate and remove spam doorway pages, and for legitimate advertisers to identify unscrupulous syndicators who serve ads on spam pages."

So ad spammers, looks like the jig is up... your days are numbered. Not only that, their research can detect cloaking of ANY kind... so beware.

Posted: Mon - May 14, 2007 at 04:21 PM          





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