Best Way to Monetize Type-In Traffic - IMS #124


Type-in traffic happens when people type your website address into their browser, instead of going to a search engine. If you have a really good name and it gets typed in a lot, what's the best way to monetize the traffic?

(You can find good domain names using psychicwhois.com or with a desktop app like Rod Beckwith's Domain Suggestion Tool ==> http://www.cdzn.com/dst )

The same domain name was used for all tests.

The first test involved a smArticle AdSense template. These are different than other templates, because they have a minimal footprint. You must provide your own articles or modified PLR articles. I ran the 10 page site for two months. It averaged around 80 dollars per month.

For the second test I partnered with one of the largest Domain Registrars. (Putting AdSense on a parked page is against Google's TOS, unless you're a Registrar.) In the revenue sharing agreement, I get 80% of the take from the parked page. The site (my share) averaged only 30 dollars per month.

In the third test, I used the same set of modified Article Underground PLR articles as the first test. Except this time I used affiliate programs instead of AdSense ads. The site averaged 145 dollars per month.

The final test was almost identical to the third, except this time I used CPA (cost per action) affiliate programs. In this type of program, the customer doesn't have to buy anything. I can get paid for something as simple as a zip code or some other action. The site averaged 160 dollars per month.

My conclusion is the same as my earlier hunch, except now I have over six months of test data to back it up. Affiliate programs are a little more work to implement, but they always have, and probably always will... earn more than running passive PPC ads on your site.

Posted: Thu - May 31, 2007 at 04:41 PM          





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