Publisher's Synopsis of the Book

The emergence of national and international media conglomerates has created a new era of journalism and mass communications. This new age of media giants, with an obsession for the bottom line to satisfy shareholders often dominated by institutional investors, has made awareness of business and financial issues more critical than ever for both new and continuing employees of such enterprises.

Media Management in the Age of Giants: Business Dynamics of Journalism is a fresh, insightful media management textbook that blends both theoretical foundations and practical application of management practices. It examines the current media industry in an age when all the rules seem to be changing because of the new phenonmena of digital technology, publicly traded media conglomerates, and changing media values and tastes among the public.

The text introduces basic business concepts, terminology, history and management theories, all in a context of contemporary events involving media companies in the act of doing business.

Focusing on newspaper, magazine, TV and radio companies, the text is filled with real-life examples and interviews of media managers illustrating how management is being conducted in all kinds of journalism-oriented media companies.

Features include chapter-ending case studies by media management professors from across the country, Web site listings, balance sheet and income statement examples, information on labor unions, a thought-provoking chapter on entrepreneurship, and a detailed index. Written in a clear, conversational style by a former newspaper owner and publisher,

Media Management in the Age of Giants explores the business of media and puts students and media employees a step ahead of their peers in knowing what it takes to be promoted into management some day.

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