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Competing Messages: Misinterpreting Markets
Wherein we flog, once again, the expired equine.
Dave Weinberger links to a brief interview of himself answering a leading question explaining how, after all these years, some people still get The Cluetrain Manifesto wrong.
Dave mentions the seemingly obvious, odious example of people engaging in commercial messages and calling them "conversations," when they're not. He also says he still believes "markets are conversations."
Is it not possible that Dave is misinterpreting markets?
Markets are commercial activities, marked by competition and a transaction of some kind involving an exchange of something of supposed economic value. They are zero-sum transactions in the sense that if one competitor gets the sale, the others don't. Perhaps they're net-negative sum in that regard. The transaction between buyer and seller is supposed to be net win-win, but I think the economic evidence suggests that one side wins more than the other. Said economic evidence being the concentration of wealth into an ever smaller fraction of the population.
Conversations are social activities which, in the main, are not usually marked by competition. Transactions usually involve the exchange of attention, and they are non-zero sum, except when competition enters the picture and some people are excluded from the conversation.
Further, I would offer that the markets have done more to help inject competition into the social space, in order to manipulate and exploit people for commercial purposes. "All the cool kids have one..."
Trying to make the case that "markets are conversations" has merely exacerbated the situation, made it worse, not better.
Time was once when we knew marketers were bullshitting us. Now they can't even tell when they're bullshitting themselves.
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