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Mac: iTunes Movie Rentals
I wanted to try Apple's new movie rental service, so Caitie and I watched Dodgeball yesterday. A couple of things are probably worth noting:
The first rental is confusing. I tried to rent Blades of Glory, which had a Rent Movie link, but gave an error message, something like "This title is no longer available, try again later." So I tried Dodgeball, and then had to go through the new licensing agreement, which was something I hadn't anticipated. Once I got through that, it was pretty straightforward.
The movie began downloading, and about five or six minutes later iTunes indicated it could begin playing the movie. It was about a 1GB download, and we were probably 150MB into it or so, I didn't literally "take notes." (A sorry excuse for a "citizen journalist" I am.)
The description at the iTunes Music Store indicated "Full Screen," which usually means a 4:3 aspect ratio, pan-and-scan transfer, which I really, really don't like. Especially with a 16:9 TV. But the movie actually played in 16:9, so I'm not sure what "Full Screen" actually refers to in the iTMS.
Playback wasn't flawless. At one point the video portion stopped, while the audio kept playing. The video restarted, and remained in sync with the audio and I didn't see the same thing happen again. It paused for maybe three seconds. I was playing the movie through a 1.83GHz CoreDuo mini with 1GB of RAM.
Video quality was generally excellent, and I noticed no compression artifacts. That's not to say there weren't any, I just didn't notice them if there were. I'd say it was generally equal to DVD quality, played through the mini. I have an Oppo upscaling DVD player connected to a my Panasonic 50" plasma, which is only a 720p set anyway. DVDs played in the Oppo generally look "better" than the ones that play back through the mini, but it's a subtle difference, and perhaps little more than a trick of mind.
To see which movies were available for rental, I was able to bring up a "list view" of the store, and then sorted on the price column - I think, again, I wasn't taking notes. But all the rentals can be grouped together in one of those columns.
Not being able to rent HD movies through the mini isn't a deal-breaker for me, though it is kind of lame. The quality isn't so much better that it's really worth the premium, at least in my opinion.
Something that was kind of intrusive and unnecessary was an alert that flashed up 24 hours later while I was watching a TV episode of a series I had downloaded, indicating that the rental had expired. It took the video out of full screen mode, and pasted that alert front and center. I think there was a "Don't tell me this again" checkbox, but I didn't pay that much attention.
All in all, I'd say it's a competitive alternative to On Demand movie rentals from Comcast. The iTMS user interface is better than On Demand's interface, and you can see a trailer of the movie. In addition, you can use your computer for screen captures and audio captures of movies you've rented, which you can't do (at least easily) through On Demand. I'm not enamored with the "social networking" aspect of iTMS. Who cares what anybody else rented? It's nice, but really, I think far, far too much is made of all this social networking crap. The only people whose opinions matter to me I actually see, you know, "socially," or I read their blogs. (Or they e-mail me. Yes, I'm looking at you, Jonathon.) I'm not a big fan of "the wisdom of the crowd" or "smart mobs."
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