backgrounds

On Moving Backgrounds

In early December, Keynote theme developer Jumsoft released a pachage of themes called Keynote Themes FX. Each of the three themes in the package uses a looping video as the background, creating a dynamic rather than static backdrop for your slides. The result is pretty unique, and, as far as I know, Keynote is the only is the only slide presentation software that can do something like this without additional plugins or enhancements.

You can see the themes in action right here. Go ahead. I'll still be here when you get back.

The question is whether or not moving backgrounds enhance a presentation. They certainly add a certain "wow" effect, and it would come to me as no surprise if a future version of Keynote had a couple of built-in themes that featured moving backgrounds. However, fluid backgrounds will probably provide more distractions than enhancements to your slides.

Back in this post, I recommended using backgrounds that are simple and don't distract from your content. Animations will attract the eyes of your audience and draw their attention away from the content you want them to focus on. Perhaps there are occasions where an animates slide background will create the greatest effect – all "rules" are made to be broken after all. In general though, my recommendation would be to stick with simple, static backgrounds that get out of the way and allow content to be king.

Disclosure: I own a lot of Jumsoft themes.

Choosing Backgrounds & Themes

One of the tougher questions I get when helping someone assemble a PowerPoint or Keynote presentation is this: "Which background (or theme) should I use?"



Every presentation is different, and, as such, each has a unique style and feel. The backgrounds you choose should be appropriate for that feel and act as a suitable backdrop for your content. Okay, that's a vague answer – here are some guidelines I like to follow.

Avoid Distracting Backgrounds

The background should not be so colorful or busy that it distracts from the material you are presenting. You want your audience to focus on content – not the cool image that serves as the backdrop. Compare these two approaches:

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Remember, first and foremost, your slides are there to reinforce your material. A distracting background will not help with that goal.

Don't Be a Cookie

Some themes (especially those in PowerPoint) are just plain overused. Try to avoid backgrounds that look stale and stereotypical. I've said it before, and I'll say it again: don't let PowerPoint tell you how your slides should look. You take charge of the appearance of your slides. Sometimes, this means you should build your slides from scratch, and this includes picking your own background.

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The first slide was created using a standard PowerPoint template. The second started as a blank slide, and I chose elements that seemed to best reinforce my message. (By the way, all of those points on the first slide are included on the second, but they are revealed with built images rather than text.) Does the second slide take more time and effort to create than the first? Yes, but the results are worth it.

It's Okay to Change

You don't have to keep the exact same background behind every single slide. Again, here is an example from some slides I'm working on regarding Christianity and environmental responsibility.

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As the slides move away from the theme of creation, I abandon the star-field that acts as a backdrop to the previous slide and replace it with a grassy field. Other slides will have other backdrops. Yes, in many of my presentations, the backdrop remains consistent, but it does not have to be that way. In fact, sometimes it is appropriate to change backgrounds as the content in your slides evolves from premise to conclusion or through different sections.

Give Yourself Room

I bend this guideline from time to time, but I've seen space on slides misused often enough to mention it: Don't create a slide that constrains your space. In Keynote, for example, most default themes give you an 800x600 or 1024x768 canvass. Don't use a layout that restricts this space.

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Sometimes you may want to create a frame for your material, which will cut down a little on space, but you don't want a slide that is completely restrictive in its proportions. I've seen slides like this first example a few times, and they are never effective visual communication. Constricting backgrounds only lead to cluttered slides.

My Picks + Conclusion

In closing, here are some Keynote themes I tend to build my presentations around. I find they make good themes in and of themselves while also lending themselves to flexibility and customization.



It's almost become a mantra here to say that your slides should be uniquely you, and the theme or backdrop you choose for your slides is part of that process. If you can avoid some common pitfalls many stumble into when choosing backgrounds for your slides, your audience will notice at some level. It may be subtle, but it goes a long way toward making your presentation as effective as it can be.