al gore
The Self-Conscious Approach
July 10, 2007 Filed in: General Tips
| Delivery
To reach the broadest
possible audience with your message, you have to care
what others think of you. You are being judged by the
audience every bit as much as your content, and, if
the audience does not buy into you, they will
generally not buy into your material. Think of
political debates you or your family may get into as
well as when the media tackles issues. Inevitably,
the person behind the issues will be as much a
subject as the issue itself.
Whenever you present, it's important to wear as small a target as possible. To do so, you must be very conscious of self – your appearance, the way you dress, your mannerisms and idiosyncrasies that may distract your audience from your presentation. I've seen perfectly competent presentations fail in delivery (and some great deliveries of poor material) because the presenters seemed oblivious or unconcerned with the impressions they left with the audience.
A good presentation is essentially a small-scale production, and productions need good performers.
Take these presenters as positive examples:
left to right: Steve Jobs, Guy Kawasaki, Garr Reynolds, Al Gore
These individuals are great illustrations of good performers in presentation. They are very conscious of how they carry themselves, how they speak, how they dress. I believe "refined" would be a good word for it. They realize that they are every bit as much a part of the overall presentation as any notes, handouts, slides, or other visuals. They have roles to play in the delivery of their messages, and their presence is just as orchestrated as the technology involved. As a result, the presentations are very engaging and a cut above much of what we are used to seeing.
Being an individualistic society, we value the mantra of not caring what others think of ourselves, but, if we want people to accept what we have to say, we need to make sure we are not getting in the way of our own message. Do some presentations succeed despite the speakers' imperfections? Absolutely. However, giving ourselves as much attention as our notes or visuals will go a long way in removing obstacles between our presentation and our audience's attention.
Additional Viewing and Reading
Whenever you present, it's important to wear as small a target as possible. To do so, you must be very conscious of self – your appearance, the way you dress, your mannerisms and idiosyncrasies that may distract your audience from your presentation. I've seen perfectly competent presentations fail in delivery (and some great deliveries of poor material) because the presenters seemed oblivious or unconcerned with the impressions they left with the audience.
A good presentation is essentially a small-scale production, and productions need good performers.
Take these presenters as positive examples:
left to right: Steve Jobs, Guy Kawasaki, Garr Reynolds, Al Gore
These individuals are great illustrations of good performers in presentation. They are very conscious of how they carry themselves, how they speak, how they dress. I believe "refined" would be a good word for it. They realize that they are every bit as much a part of the overall presentation as any notes, handouts, slides, or other visuals. They have roles to play in the delivery of their messages, and their presence is just as orchestrated as the technology involved. As a result, the presentations are very engaging and a cut above much of what we are used to seeing.
Being an individualistic society, we value the mantra of not caring what others think of ourselves, but, if we want people to accept what we have to say, we need to make sure we are not getting in the way of our own message. Do some presentations succeed despite the speakers' imperfections? Absolutely. However, giving ourselves as much attention as our notes or visuals will go a long way in removing obstacles between our presentation and our audience's attention.
Additional Viewing and Reading
It's All About the Visuals
December 03, 2006 Filed in: Rhyme &
Reason
We are very much influenced by our sense of sight. As
a rule, we are very visual beings, and imagery can
generate a large impact on people. Think of how often
you would rather someone show you how to do
something than tell you. Wouldn't you rather
see something fantastic than just hear it
being described? Why then do we create presentation
slides that merely reiterate our words and do not
visually reinforce our message?
In this case, I'm not talking about inserting Office Clip Art or "Screen Beans" (who deserve the same public flogging as Clippy). I'm talking about meaningful high-quality visuals your audience can connect with and be impacted by. Photographs and art can bring so much more to our talk than can simple sketches, bitmaps, and vector images. The right image can connect with people in ways words cannot, and that connection is an important part of your audience connecting with you.
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What if Al Gore had used Clip Art? (Image from Apple Computer.)
Take Al Gore's An Inconvenient Truth presentation as an example. What if Mr. Gore had taken a more "traditional" PowerPoint approach? What if he had used Clip Art and bullet points in place of photographs and satellite images? Would his presentation been as powerful? Would his message have gained as much momentum as it has? Even if the content were identical, I would say no. Part of the allure in Al Gore's material is the great use of images.
When we stick with bullet points and Clip Art on our slides, we are short-changing our own presentation. Slides are visual by nature. Your audience is visual. Use the slides to say things you can't, to make connections words alone are unable to. Go beyond what you are used to seeing, and use images in your slides that are meaningful to your content and create an impact on your audience.
In this case, I'm not talking about inserting Office Clip Art or "Screen Beans" (who deserve the same public flogging as Clippy). I'm talking about meaningful high-quality visuals your audience can connect with and be impacted by. Photographs and art can bring so much more to our talk than can simple sketches, bitmaps, and vector images. The right image can connect with people in ways words cannot, and that connection is an important part of your audience connecting with you.
x
What if Al Gore had used Clip Art? (Image from Apple Computer.)
Take Al Gore's An Inconvenient Truth presentation as an example. What if Mr. Gore had taken a more "traditional" PowerPoint approach? What if he had used Clip Art and bullet points in place of photographs and satellite images? Would his presentation been as powerful? Would his message have gained as much momentum as it has? Even if the content were identical, I would say no. Part of the allure in Al Gore's material is the great use of images.
When we stick with bullet points and Clip Art on our slides, we are short-changing our own presentation. Slides are visual by nature. Your audience is visual. Use the slides to say things you can't, to make connections words alone are unable to. Go beyond what you are used to seeing, and use images in your slides that are meaningful to your content and create an impact on your audience.
Some Image Resources
- iStockPhoto - this is a great, inexpensive source for stock photography.
- stock.xchng - all images here are free, but pay attention to attribution if requested.
- morgueFile - loads of free images. Quality varies.
- yotophoto - free image search engine.
Al Gore Links (for the curious)
- An Inconvenient Truth - official movie website.
- Changing the Climate - an Entertainment Weekly story about Gore's documentary.
- Presentation Zen: Al Gore: Another Presenter Extraordinaire? - Garr on Gore.
- Duarte Design: New Model Science Teacher - the people behind Al Gore's visuals talk about the process.
Talking to the Screen
September 02, 2006 Filed in: Delivery
One speaker whom I've really begun to appreciate
(much to my own surprise) is Al Gore, self-described as having
"used to be the next president of the United
States." Recently, he has been evangelizing a
message of conservation and energy reform in
response to what he coins "The Climate Crisis."
Additionally, this presentation has been turned
into a documentary called An Inconvenient Truth.
Recently, I downloaded a video of Mr. Gore
giving a follow-up talk to his crisis
presentation at TED where he covers some
pragmatic ways in which his audience can make a
difference. (If you watch the video, please keep
in mind that he is speaking to an audience
consisting mostly of rather affluent people.)
However, I couldn't help but be distracted by
the amount of "back time" Mr. Gore was giving to
his audience – time he spent looking at his
slides rather than at his listeners.
I see this all too often during presentations where the presenter uses his or her slides as a crutch or as a substitute for notes. Unfortunately, if we spend too much time with our back to the audience, we will create a disconnect with them, and they will pay us less attention.
First and foremost, your talk is a conversation with your audience – not with PowerPoint. You should know your material well enough (and have good enough notes) that looking back at your slides is all but unnecessary. (I do check my slides periodically to see that things are running smoothly, though.)
Now, in Mr. Gore's defense, during the video, it does sound like this talk was prepared very hastily. This is probably a case where he has to lean on his slides some because of short preparation time. Still, when you know you have a talk coming, and you have ample time to prepare, prepare well, so your eyes can connect with your audience rather than remain glued to your slides.
I see this all too often during presentations where the presenter uses his or her slides as a crutch or as a substitute for notes. Unfortunately, if we spend too much time with our back to the audience, we will create a disconnect with them, and they will pay us less attention.
First and foremost, your talk is a conversation with your audience – not with PowerPoint. You should know your material well enough (and have good enough notes) that looking back at your slides is all but unnecessary. (I do check my slides periodically to see that things are running smoothly, though.)
Now, in Mr. Gore's defense, during the video, it does sound like this talk was prepared very hastily. This is probably a case where he has to lean on his slides some because of short preparation time. Still, when you know you have a talk coming, and you have ample time to prepare, prepare well, so your eyes can connect with your audience rather than remain glued to your slides.