What Does Your Font Say?

When you make a document or a presentation, the font you choose is a form of communication. Unfortunately, I have seen many examples of a chosen font communicating a very different mood or feeling than the material is intended to generate.

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In the two slides above, the first is displaying its information in Chalkboard, a font very similar to the overused Comic Sans. The second slide is using Copperplate. Which font communicates the mood of the material more precisely? Chalkboard has friendly rounded letters and looks very casual and easy-going. Copperplate is a much more formal looking font.

These slides present material about a very serious topic. Therefore, a serious font should be used. Next time you are creating a presentation, take note of what font you are using. As mentioned in prior posts, make sure you are using an easy-to-read font, but, along with this, be sure that your font does not detract from the larger message of your presentation.