Playing to Your Strengths



David Pogue spoke on three separate occasions during this year's ICE conference, and the effectiveness of his delivery never ceases to amaze me. He connects with and holds his audiences with seeming ease. One way he accomplishes this through the way he plays his strengths when he is onstage.

Other than being an incredibly friendly individual (which is a great asset in itself), Mr. Pogue stands out thanks to his humor and musicianship. In a former life, David Pogue was a Broadway accompanist and conductor. He is a musician, and he is not afraid to show his talent off when he's speaking before a group of left-brained geeks. In fact, he seems to enjoy it. His tech-centered song parodies always bring a smile, and I find myself wanting to request favorite Pogue hits when I see him sit behind a piano during one of his presentations.

Mr. Pogue is also a funny individual. In a seemingly dry profession, he finds humor all around. Whether he's taking jabs at the RIAA or poking fun at teachers' collective ignorance of technology or parodying Steve Jobs, his content is riddled with humor. Through this, he presents meaningful and relevant content, but he makes the speaker-audience connection deeper because he knows how to play to his strengths.

What are you good at? How can your own talents enhance your presentations? Discover those qualities about yourself that enable you to connect with people on a personal level and carry them to the professional level. It comes back to viewing a presentation as a form of conversation, and your personality should shine as much as the content – allowing your audience to connect with your content through connecting to you.