Branding a Candidate
December 15, 2008 Filed in: Miscellany
While I am busy with my last week of teaching before
winter break, here are a couple of great videos about
the basic design behind the logo for Obama’s
presidential campaign.
Obama’s campaign may have set a new bar when it comes to the design and branding surrounding the candidate. Though there were a couple of missteps, Obama’s branding was strong, flexible, and iconic. While not a deciding factor, the branding of his campaign certainly helped the candidate and his supporters spread the momentum.
Part One
Part Two
Obama’s campaign may have set a new bar when it comes to the design and branding surrounding the candidate. Though there were a couple of missteps, Obama’s branding was strong, flexible, and iconic. While not a deciding factor, the branding of his campaign certainly helped the candidate and his supporters spread the momentum.