| Nielsen to measure TiVo audience | | Date Created: Nov 10, 2004, 08:50 PM |
| Media Post reports that Nielsen is planning to measure audience usage of DVR devices, such as TiVo. The rub is the company is going to try to do this with diaries. As Lost Remote points out, there's not much chance users will bother to report how many times they skip commercials. |
|
|
|
