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Where are the male viewers?
Date Created:03/30/04 11:11 AM

Last December there was a lot of noise about the vanishing male television viewer. It's been a continuing trend, but apparently was more pronounced following the November sweeps. Some networks even charged that Nielsen had blown it on calculating ratings.

Now, a New York Times article confirms what many of us with sons already knew -- they're on the internet and playing video games. Many of my female students say they're not dating as much as they had hoped because many of the guys are busy playing video games.

The disruptive technologies driving this: broadband and wireless. Both these technologies make it more convenient to use the internet: it's fast and always on. But it also makes gaming a different....well, game. That's because players can now compete with players in other locations over the internet.

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