| Brokaw retirement leaves opening for Jennings | | Date Created: Oct 31, 2004, 11:24 PM |
 ABC News sees Tom Brokaw's retirement from top-rated NBC Nightly News as an opportunity, the New York Times reports.
ABC World News Tonight lost its position at the top of the ratings when Nightly went "all O.J. all the time" in 1995 and never looked back.
Since July ABC has been running a promotional campaign for WNT in which Peter Jennings' experience is touted with the slogan "Trust is earned."
Asked if the slogan is aimed at pointing out the comparative inexperience of 45 year-old Brian Williams, who is scheduled to replace Brokaw, WNT executive producer Jon Banner told the Times, "You can read into it whatever you want." |
|
|
|
