Thu, 02 Jul 2009 15:26:47 -0500 MarketYourImage.com http://www.MarketYourImage.com Podcast Maker v1.3.8b - http://www.lemonzdream.com/podcastmaker My Podcast Alley feed! {pca-ca29af031ef3c2d3529620dc4663c6f1}]]> Market Your Image Podcasts are brought to you by Powers By Design, your Marketing and Creative Solution for Small Businesses, from Design to Print--We Do It All. Market Your Image Podcast contains relevant information in advertising, marketing and graphic design for your business. Listen to our episodes and get insight, advice, suggestions and motivation to Market Your Image and strengthen your Brand. <a href="http://www.podcastalley.com/"> My Podcast Alley feed!</a> {pca-ca29af031ef3c2d3529620dc4663c6f1} en 2009 Christopher Powers chris@powersbydesign.com http://homepage.mac.com/cpowers/podcasts/powered_by_podpress_large_144.jpg http://www.MarketYourImage.com 144 144 Management & Marketing Design marketing, advertising, graphic design, business to business, branding, web design, logo design clean Powers By Design Market Your Image can help you define your target audience and how to market to them. Market Your Image can help you define your target audience and how to market to them. http://www.marketyourimage.com http://homepage.mac.com/cpowers/podcasts/MYI%20Episode%2017.mp3 Thu, 02 Jul 2009 15:23:52 -0500 Marketing clean 00:06:15 marketing, advertising, graphic design, business to business, branding, web design, logo design PowersByDesign.com A marketing plan is a written document that details the necessary actions to achieve one or more marketing objectives. It can be for a product or service, a brand, or a product line. Marketing plans cover between one and five years. A marketing plan is a written document that details the necessary actions to achieve one or more marketing objectives. It can be for a product or service, a brand, or a product line. Marketing plans cover between one and five years. A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use. http://www.marketyourimage.com http://homepage.mac.com/cpowers/podcasts/MYI%20Episode%2016.mp3 Fri, 19 Jun 2009 13:48:53 -0500 Marketing clean 00:05:36 marketing, advertising, graphic design, business to business, branding, web design, logo design PowersByDesign.com This podcast talks about the importance of having a well flushed out plan for your website, including planning ahead for search engine optimization. An excellent resource for anyone whose wanting to put their business online. This podcast discusses the importance of planning your website from start to finish, including the planning for the way the Search Engines see your website. SEO or Search Engine Optimization should always play an important part of your website marketing plan. http://www.marketyourimage.com http://homepage.mac.com/cpowers/podcasts/MYI%20Episode%2015.mp3 Wed, 03 Jun 2009 09:39:17 -0500 Marketing clean 00:07:14 marketing, advertising, graphic design, business to business, branding, web design, logo design PowersByDesign.com Relationship marketing refers to a long-term and mutually beneficial arrangement wherein both the buyer and seller focus on value enhancement with the goal of providing a more satisfying exchange Relationship marketing is a form of marketing developed from direct response marketing campaigns conducted in the 1970s and 1980s which emphasizes customer retention and satisfaction, rather than a dominant focus on point-of-sale transactions. Relationship marketing differs from other forms of marketing in that it recognizes the long term value to the firm of keeping customers, as opposed to direct or "Intrusion" marketing, which focuses upon acquisition of new clients by targeting majority demographics based upon prospective client lists. Relationship marketing refers to a long-term and mutually beneficial arrangement wherein both the buyer and seller focus on value enhancement with the goal of providing a more satisfying exchange. This approach attempts to transcend the simple purchase-exchange process with customer to make more meaningful and richer contact by providing a more holistic, personalized purchase, and use the consumption experience to create stronger ties. http://www.marketyourimage.com http://homepage.mac.com/cpowers/podcasts/MYI%20Episode%2014.mp3 Thu, 21 May 2009 16:47:45 -0500 Marketing clean 00:05:24 marketing, advertising, graphic design, business to business, branding, web design, logo design PowersByDesign.com No matter the size of your business, its important to consider branding your company's identity. Also a brief guide to helpful tips when developing your business cards. No matter the size of your business, its important to consider branding your company's identity. http://www.marketyourimage.com http://homepage.mac.com/cpowers/podcasts/MYI%20Episode%2013.mp3 Wed, 22 Apr 2009 07:35:39 -0500 Marketing clean 00:04:52 marketing, advertising, graphic design, business to business, branding, web design, logo design PowersByDesign.com Another great Podcast from Market Your Image regarding Business Networking and Benefits of Cross Promotional Opportunities. This podcast is about relationship marketing, or networking, is about the great ways to connect with your current and future clients. http://www.marketyourimage.com http://homepage.mac.com/cpowers/podcasts/MYI%20Episode%2012.mp3 Wed, 15 Apr 2009 08:45:35 -0500 Marketing clean 00:05:03 marketing, advertising, graphic design, business to business, branding, web design, logo design, business, b2b PowersByDesign.com What is social media and what role does it have in your business? This podcast covers this topic and talks about digg, twitter, myspace, facebook and blogs and the pros and cons of these to small businesses. What is social media and what role does it have in your business? This podcast covers this topic and talks about digg, twitter, myspace, facebook and blogs and the pros and cons of these to small businesses. http://www.marketyourimage.com http://homepage.mac.com/cpowers/podcasts/MYI%20Episode%2011.mp3 Sat, 11 Apr 2009 13:20:04 -0500 Marketing clean 00:05:14 marketing, advertising, graphic design, business to business, branding, web design, logo design PowersByDesign.com How lacking a website or a low quality website means you're loosing business. The importance of having a low quality website or not having none at all hurts your business greatly. http://www.marketyourimage.com http://homepage.mac.com/cpowers/podcasts/MYI%20Episode%2010.mp3 Sat, 04 Apr 2009 12:56:23 -0500 Marketing clean 00:05:52 marketing, advertising, graphic design, business to business, branding, web design, logo design PowersByDesign.com Here's a list of potentially important parts you should look at when examining hiring your next Graphic Design Company. Its essential to your Budget and Project. Here's a list of potentially important parts you should look at when examining hiring your next Graphic Design Company. Its essential to your Budget and Project. http://www.marketyourimage.com http://homepage.mac.com/cpowers/podcasts/MYI%20Episode%2009.mp3 Wed, 04 Mar 2009 04:53:29 -0600 Marketing clean 00:03:52 marketing, advertising, graphic design, business to business, branding, web design, logo design, business, b2b PowersByDesign.com Remnant Advertising Opportunities. What is Remnant Advertising and how can you get great ads at a great price? http://www.marketyourimage.com http://homepage.mac.com/cpowers/podcasts/MYI%20Episode%2008.mp3 Wed, 25 Feb 2009 11:56:48 -0600 Marketing clean 00:06:03 advertising, ads, marketing, ad buys, remnant advertising PowersByDesign.com The Value of Direct Marketing In Your Advertising. There's pros and cons to Direct Mail and Telemarketing--what are some things to consider? Listen to our Podcast and then visit www.MarketYourImage.com for more information. http://www.marketyourimage.com http://homepage.mac.com/cpowers/podcasts/MYI%20Episode%2007.mp3 Wed, 18 Feb 2009 03:41:36 -0600 Marketing clean 00:03:54 advertising, marketing, direct marketing, direct mail, telemarketing PowersByDesign.com Why you should continue to advertising during tough economic times. Why you should continue to advertising during tough economic times. http://www.marketyourimage.com http://homepage.mac.com/cpowers/podcasts/MYI%20Episode%2006.mp3 Wed, 11 Feb 2009 17:03:04 -0600 Marketing clean 00:02:48 advertising, marketing, business to business, economy, recession, sales PowersByDesign.com This podcast is about the importance of having a good line of communication between you and your designers. Market Your Image and your Company with Promotional Gimmes. Learn what I've done in searching for that unique promotional items. http://www.marketyourimage.com http://homepage.mac.com/cpowers/podcasts/MYI%20Episode%2005.mp3 Wed, 04 Feb 2009 11:43:58 -0600 Marketing clean 00:04:20 marketing, promotional, graphic design PowersByDesign.com So how do you decide who to market to? Following are 5 tips in this podcast to help narrow your target audience. So how do you decide who to market to? Following are 5 tips in this podcast to help narrow your target audience. http://www.marketyourimage.com http://homepage.mac.com/cpowers/podcasts/MYI%20Episode%2003%20_%20In%20Charge%20of%20Your%20Image%21.mp3 Wed, 28 Jan 2009 02:29:37 -0600 Marketing clean 00:03:12 marketing, advertising, graphic design, branding, logo design, promotions PowersByDesign.com Market Your Image with creative Promotional and Marketing Giveaways. Promotional Items are a good way of staying in your customers minds after you've left their sight. http://www.marketyourimage.com http://homepage.mac.com/cpowers/podcasts/MYI%20Episode%2004%20_%20In%20Charge%20of%20Your%20Image%21.mp3 Wed, 21 Jan 2009 09:36:02 -0600 Marketing clean 00:05:22 marketing, advertising, graphic design, branding, logo design, promotions PowersByDesign.com What is a Creative Brief and why is it an important first step in your project? Creative Briefs are a crucial first step in crafting a winning marketing and advertising project. http://www.marketyourimage.com http://homepage.mac.com/cpowers/podcasts/MYI%20Episode%2002%20_%20In%20Charge%20of%20Your%20Image%21.mp3 Wed, 14 Jan 2009 09:03:31 -0600 Marketing clean 00:05:24 marketing, advertising, graphic design, branding, logo design, promotions PowersByDesign.com Whose In Charge of Your Image? Branding and Graphic Design are Essential to Your Company's Growth. http://www.marketyourimage.com http://homepage.mac.com/cpowers/podcasts/MYI%20Episode%2001%20_%20In%20Charge%20of%20Your%20Image%21.mp3 Wed, 07 Jan 2009 12:00:00 -0600 Marketing clean 00:04:04 branding, graphic design, business to business