I am honored to confirm the news: Brandient and Enterprise IG, part of WPP group, signed the association documents. The contract is effective immediately.

Brandient will retain its name while joining the international network of the world's leading global brand agency employing over 550 people in 22 offices worldwide.

All I can say is that four years of very hard work paid off — Brandient steps up now in a new league and gains access to 25 years worth of knowledge, and the power to deploy complex regional branding programs.

More details in the joint press release.

Update: Enterprise IG issues the news, too.