I am not keen on cocktail parties — because I'm not a skilled man of the world that feels right at home on the red carpet, nor a cheerful champagne-sipping party animal.

But when such an event celebrates design, I'm in.

That's why I attended this evening the grand opening of the Orange concept store on Calea Victoriei boulevard in Bucharest. The three story former music store was thoroughly revamped into a modern space holding several presentation areas, a cash desk for bills, a game zone, a coffee and salad bar and an Apple-esque "Genius Bar" named Dr. Orange. Broadband Wi-Fi all around.

And some spectacular toilets.

All in all this is not only a place worth visiting, but a good piece of retail design (signed by the local Ykon) that raises the dormant local market's standards.

I must say I admire the way Orange believes in design, extensively employing it at its fullest leveraging power. Kudos!