Mon - January 17, 2005

Two out of three


Good business, good philosophy. Or vice-versa.

Re: Creative Bits' "The lesson clients need to learn" back in November '04 and Hello_World's "Three's a crowd".

From Mike Hicks' "Rainmaker" text on Pentagram's Lowell Williams (Profile Pentagram Design, page 131), quote:

« As with everything else, Lowell has pared down his business philosophy to a simple but unbreakable rule: A project must involve two of the following three conditions: (1) compelling work, (2) outrageous fees, and (3) an extraordinary good person to work with as a client. »

What can I say... good business philosophy.

Posted Mon - January 17, 2005 at 01:21 AM
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