Sat - December 25, 2004

Good bye, my friend


Connex rolls out new ID

Ok, it's semi-official now – Christmas greetings were printed with the new ID, and the media launch campaign could be at less than one week away – so I can re-post this deleted note. Yes, about Connex.

I've done many identities, but this one is my favorite of them all (even though it was a revitalization, aka 'face lifting' job, and not created from scratch – btw, do you still remember the old blue Connex logo?). The biggest pressure and the hardest nut to crack are not to be easily forgotten.



Or the most complex ID book I've ever had the honor to be appointed to conceive. It took 8 months to complete (the preliminary sketches took another year!), and during this period of time I had to have 2 desks: one at D'Arcy and another one at Connex.

Now a new ID is ready, the rollout already begun and the new look will soon hit the streets. I wish them good luck – they're going to need it.

As for my logo – good bye now, my friend. You were my ticket to identity as a profession. I will miss you dearly.

Posted Sat - December 25, 2004 at 01:00 AM
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