"Perhaps more scary is that the system also can tailor messages to individuals based on demographic information it gathers about them as they walk around a store. That is done through facial-recognition technology built into the system that can determine race, age and sex.

Thus, demographically tailored messages can be projected instantly onto a wall near specific customers.

The goal, explains Booth, is to find new ways of luring customers and keeping them engaged with marketing messages and products. The more time they spend looking at a video product display, the more likely it is that they will buy that product." [Soon, Marketing Will Follow You article in Wired]