Mon - May 31, 2004

Unilever


Has a new ID. And quite an impressive one!

Unilever's new ID left me speechless. Designed by Wolff Olins, the fmcg giant's new logo is an incredibly fresh and friendly piece of work. Go read the Unilever case on Tony Spaeth's Identityworks.

Also to be noted -- their new Mission statement: "To add vitality to life". Simple, fresh, credible.

Posted Mon - May 31, 2004 at 11:49 PM
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Copyright © 2004 Cristian Paul.

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