... din prima liga se sta noaptea; fie ca pitch-uiesc, fie ca scrie pe brief "Deadline maine", fie ca nu se mai termina tura de Quake. Am mai spus ca in toate agentiile? Intrebati-l pe Vali!

Dar sa reformulez: Art? Copy? Modafinil si e gata maine.

"Right now, the US Army Aeromedical Research Laboratory is testing an antisleep agent called modafinil. Developed by the French firm Lafon to fight narcolepsy and sold by Pennsylvania drugmaker Cephalon under the name Provigil, the compound can keep users up for two or three days at a stretch, with negligible side effects and little risk of addiction. [...]

But modafinil isn't just for soldiers and sick people anymore. This year, Cephalon submitted to the FDA a supplemental application that would give physicians a free hand to prescribe Provigil for lesser sleep problems, such as shift-work drowsiness. Even without that approval, the drug is attracting a wider market: Truckers, students, and others pulling all-nighters account for a growing portion of Provigil's $200 million in annual sales." [citeste articolul intreg in Wired]

De multe ori mi-am dorit sa nu dorm pana cand nu termin o carte, o campanie, mai nou pana cand termin un logo. In curand se pare ca o sa pot. Gimme!!