Fri - December 12, 2003Steve JobsThe Rolling Stone Interview.
And it's a long one. R.S. Why do you call television the most corrosive of technology
you've ever seen?
S.J. Because the average American watches five hours a day of television, and television is a passive medium. Television doesn't turn your brain on. Or, television can be used to turn your brain off, and that's what it's mostly used for. And that's a wonderful thing sometimes -- but not for five hours a day. Hihi, I love this. Steve, I don't wach TV. I haven't switch it on in the last two years. Not once! R.S. When did you discover Dylan? S.J. Steve Wozniak turned me on to him. I was probably ... oh ... maybe 13, 14. We ended up meeting this guy who had every bootleg tape in the world. He was a guy that actually put out a newsletter on Bob Dylan. He was really into it -- his whole life was about Bob Dylan. But he had the best bootlegs -- even better stuff than you can get today that's been released. He had amazing stuff. And so we had our room full of tapes of Bob Dylan that we copied. Very, very cool is his statement about market share: R.S. Mercedes isn't dependent upon having a critical mass of developers writing software in order to make their product useful. S.J. Except that we do have that critical mass now. In other words, the thing about Apple's market share that you have to understand is, when you get under the hood, we don't sell computers, en masse, to sit on every desk of every corporation. So when you take that out, the remaining markets -- we have a much higher market share. Our consumer market share has doubled in the past few years -- doubled. So our market share in the creative-professional marketplace is over 50%. So when you look at the markets that we compete in, our market share isn't 5% or 3% -- it's 10% to 60%. In some cases, it's up at 90%. So that's sort of the myth of the market share. If you throw in the boatloads of PC's that are sold to corporations, then that waters down our market share. But that's not a market we compete in, you know? That's like saying: Let's add the computers that are sold, you know, on Neptune. ... and it goes on like this. Being mainly about Apple and music and iTunes (this is Rolling Stone, after all) it's an unusual interview. Read it. Posted Fri - December 12, 2003 at 10:37 AM Back to | | Feedback: | Read posts: | |
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Total entries in this category: Published On: Aug 25, 2006 01:48 AM |