If you are a designer this is cool, but if you are an Apple fanatic this is honest-to-God mandatory -- the Apple Design book. Everybody knows that Apple hardware has such a delicious-looking design is almost lickable.

I think the unusual brand loyalty Mac buyers are displaying is partly based on the incredible brand experience one has interacting with good design. If design is "the fundamental soul of a man-made creation" -- as Jobs describes it -- well, that makes Macintosh a machine with a beautiful soul, doesn't it?