For the Macintosh 20 years anniversary, Apple updated the "1984" TV commercial. And it's subtle and it's good. See it!

And, by the way, here are two articles about the original campaign, where I found out the amazing fact that the commercial was initially rejected by the client (the Apple Board of Directors)! The campaign being aired is more Jay Chiat's merit than Apple's. Jesus!

«Anyway, after a frenetic design period, the Mac was ready to be introduced in January of 1984. What was needed was a marketing campaign that would make the product stand out, and communicate what was special about Macintosh. A storyboard was prepared and approved, organized around the concept "Why 1984 won't be like 1984." Film director Ridley Scott was hired to direct, and given an unheard-of production budget of approximately $700,000.

After seeing Scott's work, Jobs and his new hand-picked President of Apple, John Sculley, were sure they had a hit. With one and a half minutes of Super Bowl time purchased, they screened the commercial for the Apple Board of Directors in December of 1983. To Jobs' and Sculley's surprise, the entire board hated the commercial. Panicked, Sculley ran back to Chiat/Day to try to get them to sell back the ad time. Chiat/Day, still enthusiastic about their ad, dragged their feet, and only managed to sell off 30 seconds. Rather than take a loss on the 60 second ad, Apple decided to go ahead and run "1984".»

The excerpt above is from "Apple's 1984: The Introduction of the Macintosh in the Cultural History of Personal Computers" by Ted Friedman and the second very interesting piece is "The 1984 Apple Commercial - The Making of a Legend" which contain also links to a making of 1984 movie.