Fri - December 12, 2003

Longest line of Apple diehards


Apple Store opening in Ginza, Tokio, Japan

I read about the line of people waiting for hours to live the experience of the new Apple Store in Ginza, but I had no clue how long this line was!

Incredible, absolutely incredible! This is the power of one brand: to make a promise so strong that people will put their life on hold for hours in an hopelessly endless line that kept stretching out for blocks and blocks only to be part for a few minutes of the Apple world.

See the Longest Line movie! And here is a map of the line.
Also, Wired Magazine covers the story with more details about Apple Stores.

Posted Fri - December 12, 2003 at 10:46 PM
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Copyright © 2004 Cristian Paul.

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