Wed - December 17, 2003
BBC on Apple's iPod advertising campaign
The ubiquitous ads are, in fact a "tiny" amount of the advertising
machine.
"PR is everything. According to US magazine Advertising Age, the Apple
publicity machine has secured 6,000 iPod and iTunes stories in major
publications worldwide.
The company has put a lot of effort into so-called "buzz" marketing, making sure its equipment is seen in the right places, in the right hands." [read Apple emerges from the Pod article in BBC's Ad Breakdown]
The company has put a lot of effort into so-called "buzz" marketing, making sure its equipment is seen in the right places, in the right hands." [read Apple emerges from the Pod article in BBC's Ad Breakdown]
Posted Wed - December 17, 2003 at 07:53 PM
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Published On: Aug 25, 2006 01:48 AM
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Published On: Aug 25, 2006 01:48 AM
