Graphic Design
If it were up to me (and I suppose it is actually, at least for this site) I wouldn't separate design work by the so-called different disciplines of graphic, product, interactive or environment. All of my work is design and it is all pursued in the same manner. All of it follows from its purpose; that is, its form follows its function. Nothing should be regarded as mere decoration: something there merely to elicit a consumer response. It should be purposeful and the consumer's response should be to the inherent rightness (read beauty) of the design. As Walter Dorwin Teague says in his masterful tome, Design This Day, "Simple rightness of form gives us pleasure, and we call it beautiful." I hope that you'll see this in my work. The first four slides on this page are work designed by me while serving as Global Art Director for Nike Soccer Equipment. The Quip product and packaging was designed for Heyer Concepts. The book covers were designed for various publishers here in the U.S. – CgB
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