Back-to-back TV Commercials


Who's the adman who first came up with this double-barreled shotgun technique for TV advertising?

It involves two 15-second or two thirty second ads for the same sponsor, back-to-back. I wonder if it's analogous to the invention of the stadium wave. Many fathers. I do notice that McDonald's uses the method an awful lot. Does it work?

Posted: Wed - October 22, 2008 at 02:12 PM      

©