Seeking Relevancy... at what cost?

01/30/07 07:10 AM
"There's nothing wrong with wanting to "do" church effectively. When, however, we adopt uncritically the langauge of corporate America and its marketing gurus, we cannot help but also import a raft of unwanted baggage. Along with that language comes a template for thinking. The language constructs a model and paradigm for action which may indeed seem wise and relevant, but which is in fact antithetical to the contrarian nature of the gospel.

"Can we really be surprised when, having become CEOs instead of shepherds and turning our churches into public service marketing organizations instead of outposts and embassies of the Kingdom, our churches become entertainment centers, our people become consumers seeking to buy the best product at the lowest prices, and the whole enterprise becomes something very terrestrial and banal instead of mysteriously numinous and transcendent?"

The above quote came from the comment section from a thought provoking article discussing the hidden dangers of the church always seeking relevancy. Check out the article here: Have We Become Crypto-Christians?