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1980 AMX Information

sources and images from AMC materials (except where noted)

Overview | Exterior Identification | Interiors | Racing Heritage | Data Sheets | Pace Cars | Ads | Changes in USA & at AMC | Spirit Ads | Mexican Models | 1978 Hood Decal

The 1980 AMX was again based on AMC's popular Spirit liftback model introduced in 1979. Changes for the last model year run of the AMX series was limited to trim, standard equipment, and content of option packages. However, the Spirit models continued relatively unchanged through the 1983 model year, which is shown on right. Below is a factory publicity photograph of the last production AMXs -- model # 8043-9.

Click here or on image for full-size

 

1979 and 1980 AMXs were similar, as shown in these B&W factory photos.

 

Big difference was that the '80 did not have a V-8 -- or the female model!

 

The 1980 AMX finished in Classic Black did not have decal around the taillights as seen on this 1979. Click here or on image for full-size.

 

The Cardinal Red AMX pictured below shows off the bodyside blackout stripes. Click here or on image for full-size.

 

Were there variations between cars? The 1979 factory photo sports a big AMX logo decal on the spoiler.

 

Factory shot of 1979 with a full width front spoiler stripe and the AMX emblem mounted in the lower corner of the grill.

 

The available AMX hood decals for both the 1979 and 1980 AMXs came in two versions. (Note: the 1978 AMXs had a "Hornet" type decal.) For an additional $60, Black cars received Dark Orange AMX lettering on the hood with bright outlined black flames (as shown below) that matched the Dark Orange lettering on the doors. However, the In contrast, pictured on the right is the decal for AMXs with the other available exterior colors.

 

Cars that were not painted Classic Black (P1) received bodyside blackout striping and Black AMX lettering on the sides. The optional hood decal for these cars has Black lettering on the hood with bright flames.

Standard on all 1980 models was the 258 CID or 4.2 Liter, 2-barrel engine

 

Interiors were very luxurious. Deep carpeting covered the lower door panels and seat sides. All 1979 AMXs featured a unique aluminum facing across the instrument panel, glove box door, and on the radio and ventilation pod. A floor console contained auxiliary instruments and a clock, as well as a fixed center armrest. Door armrests included a reflector and were the same as on the luxury versions of Concord sedans.
Image below is of a privately owned 1979 AMX

 

1980 AMXs required the "Custom Interior" to maintain the same level of seat upholstery and door trim thar was previously standard. A darker dashboard finish on non-black interiors reduced glare and reflections. The bright cladding on the panel was also gone. The full-length console was optional. Automatic transmission cars came with a mini floor shifter boot. All 1980 AMXs received a new "sports" steering wheel.
Image below is of a privately owned 1980 AMX

The back seat was just enough for two.

Cargo capacity increased with the fold down seat backs.

 

All AMXs were distinguished by their front air dam that was integrated into the front wheel flares, rear wheel flares, and rear deck spoiler. Because the spoiler had no provision for a key hole to open the liftgate, an electric remote opener was standard. A button is located in the glove box. The liftgate could be manually opened from the inside by carefully releasing the lock mechanism with a screwdriver. However, keeping all the electric contact points clean and the lock mechanism lubricated assures reliable operation. The greatest problem is maintaining the air dam and fender flares. Click here for more information.

 

The 1980 Data Book illustrates the unique features and exterior identification for the AMX models, as shown below. Five spoke styled wheels (Magnum 500) were standard, while the Turbocast II aluminum wheels were made optional for 1980.
The standard wheel flare and spoiler decals were all red/orange/black with all exterior colors. However, the blackout bodyside striping and the blackout back panel was not included on cars finished in Classic Black (Paint code: P1). All AMXs came with black finished aluminum bumpers, black rubber rub strips, black plastic end caps, and black rubber guards. Identification in the rear consisted of a center mounted AMX logo on the spoiler and an AMC logo in the left corner.

 

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Inspiration for the AMX's distinctive side stripes came directly from the AMC cars that competed on real race tracks.
The picture on the right shows Number 12, a Hornet hatchback race car. Similar to the 1978 AMX, but the Hornet was larger sized than the Spirit-based '79 and '80 AMX. Nevertheless, it had a similar side window design. The stripes started at the front fender and then back around following the large sloping rear window/trunk hatch just like later copied for the '79 and '80 AMXs.
This picture was taken on Daytona's road course during the Permatex 200 for NASCAR modifieds. The race was only staged several of times on the road course during the late 1970s.

 


Situated in the beautiful Eifel region in Germany is the oldest, best known, and fascinating German automobile race track.
The consensus is that the Nordschleife of the Nürburgring is the most difficult race track in the world.
It is about 21 km (13 miles) in length and contains over 73 (the official number) of corners.
There is also a difference of about 300 meters (1000 feet) in altitude between lowest and highest points on the track.
This track existed before safety entered motor racing, therefore it has blind corners behind crests, no run-off areas, bumps and dips, as well as slippery conditions.
It is a torture chamber that only the best cars, rivers, and teams can endure.

 

"Before the first [1979] Spirit went on sale, it was snapped up with a Trans-Am-Javelin type enthusiasm by veteran race car driver Amos Johnson for IMSA campaigning. And the Spirit was immediately given a sporty companion model specially equipped for performance-oriented car buyer -- and its designation was ... AMX. In October 1979 a B.F. Goodrich-sponsored two-car team of V-8 AMX's became the first American entries in the traditional twenty-four hour Group One endurance race at West Germany's legendary Nurburgring race track."

1979 Nurburg 24-hour road race (Germany)

Source: Gary Witzenburg, Race for a Day: An AMX Adventure at Nurburgring,
Automotive Quarterly, Volume 19, Number 1, pages 30-39.

 

Below is a photograph of non-factory striping on an AMX sponsored by B.F. Goodrich.
The two street-stock cars were obtained less than three weeks before their ship would sail to Europe.
The AMXs finished #1 and #2 in their class out of a 120-car field in the grueling 24-hour road race Nurburg, Germany
They were the fastest cars on street rubber, BFG T/A radials.
Drivers car #1: Amos Johnson (Team Highball Racing), Dennis Shaw, and James Brolin. Drivers car #2: Jim Downing, Lyn St. James, and Gary Witzenburg
.



October 1979 Road & Track magazine advertisement on page 55 announcing BFGoodrich performance T/A tires in victory lane.
Pictured in the ad is a 1979 AMC Spirit (#6). Cars with the street radials won first and second in Sebring on March 16, 1979.
Any information on thiese cars will be appreciated -- Thank you! Chris


Sebring 12 Hours (28th Annual Coca-Cola 12 Hours of Sebring)
March 22, 1980

Track: Sebring Airport Florida, 8.369 kms
Entrys: 100Practiced: 84Started: 79Finished: 34

AMC Spirit AMX - Class: GTX
Driven by Lou Statzer, Amos Johnson, and Dennis Shaw
Result: 51st - did not finish (engine) - 84 laps
Grid: 52nd (3:07.445)

In the same race, a 1968 or 1969 AMX (#90 painted R/W/B)
driven by Bob Lee, Rick Kump, and Jim Leo finished 22nd

Photo by: Mike Heselton
Source: http://www.racingsportscars.com/photo/Sebring-1980-03-22-photo.html

Irv Hoerr racing team at Road America.
Photo by: Dennis Kupferschmid, Source: http://www.AMXfiles.com


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A picture of performance with front air dam, rear deck spoiler, accent stripes, flared fenders, blacked out bumpers, bumper guards and nerfing strips, a blackout grille and headlamp bezels, spoke styled wheels, Flexten-belted outline-white-lettered radial tires, and bold AMX graphics.
Click here or on image below for 1980 AMX model description.

 

You're in for a new driving experience with the standard G.T. Rally-tuned suspension system, a performance-tuned exhaust system (with manual transmission), and extra quiet insulation to keep distractions out and your personal driving satisfaction in.
Click here or on image below for AMX standard features and drive train availability.

 

Turbocast II wheels and the "custom interior" became options for 1980 AMXs. Interior package included custom reclining seats in Sport vinyl or Caberfae corduroy, custom door trim panels, split rear seat, day/night mirror, courtesy lights under parcel shelf, premium headliner and sun visors.
Click here or on image for below for 1980 Spirit and AMX factory options.

 

1980 AMX exterior colors: P1 - Classic Black, 9B - Olympic White, 0H - Navy Blue, 0P - Cardinal Red, 9L - Saxon Yellow, and 0K - Cameo Tan. Wheel flares and front air dam are Low Gloss Black with all exteriors. Rear spoiler is color-keyed to exterior paint. Interior trims: Black, Blue, and Beige.
Click here or on image below for 1980 AMX exterior and interior selections.

 

Click here or on image below for specification sheet for AMC's 1980 cars.

 

Click here or on image below for cover of accessories catalog for AMC cars.

 

1979 was the last year for the 5-liter V-8 in AMC cars. A total of 2,902 AMXs were assembled during the 1979 model year

 

The 1979 and 1980 AMXs have a black filled logo, not the RWB design shown below

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Source of the above 1980 AMX Pace Car photo: PPG Industries

Description and drawing below: 1980 AMC press release

The AMX Turbo Pace car is an exclusive -- the personal design of Richard A. teague, American Motors' Vice President of Automotive Design. It was constructed by Autodynamics of Troy, Michigan under contract from PPG Industries. This will be one of four official pace cars in the PPG Indy Car World Series during the 1981 auto racing season.

The AMX Turbo is powered by a turbo-charged fuel-injected 258 CID 6-cylinder engine delivering 450 horsepower, built by Turbo-Systems Inc. The AMX Turbo measures 50 inches in overall height, 164 inches long and is 72 inches in overall width. The car is equipped with Goodyear Eagle GT low profile 245x50x16 tires on 16" x 8" Gotti aluminum alloy wheels on a 96" wheelbase.

 

View the actual Turbo AMX pace car in the '80 AMX pictures page!

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The 1979 AMX was featured on a print ad with the headline of:

AMX-citement

A higher level of excitement.
And what makes AMX-citement so special?
AMX styling. One-of-a-kind. G.T. Rally Tuned Suspension. With heavy-duty front and rear sway bars and adjustable Gabriel Striders shocks. 4-speed stick. 4.2-litre Six (258) CID) or available 5-litre V-8 (304 CID). Row on row of precision gauges. Including a tachometer. Performance-tuned exhaust sound. 60 series Goodyear G.T. radials mounted on husky 14x7 styled aluminum wheels. The AMC Buyer Protection Plan -- with the only full 12,000-mile/12-month warranty offered by any car maker. At no extra cost. And much more.
AMX. Not a laid-back kind of a car.

Click here to see larger advertisement

 

 

AMC's 1980 Spirit advertising focused attention on it being the only car built in America with 100% of exterior body panels of galvanized steel. Click on image for larger size.

One Tough American Economy Car

this was followed with a partial listing of the model's desirable standard features. The ad also mentions AMC's improved Buyer Protection Plan -- as well as the estimated city and highway gas mileage with the four cylinder engine.

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Photos below are the assembley lines where AMC cars were built to last.

Major Transitions in the US Auto Market and at AMC

In terms of automobile platforms, the new Spirit models introduced in 1979 -- on which the 1980 AMX is based -- were a revised version of AMC's original subcompact, the 1970 Gremlin. The designers and marketers at AMC were very skillful in product life extension. Even the Gremlin's original platform was itself a timeless design -- the 1970 Hornet that replaced the long reign of the Rambler American.

All the automakers were hard hit during 1979. This was because of an economic slump initiated by soaring energy prices. Regular gasoline averaged about $1.40 per gallon by the end of 1980, which was a staggering amount at the time. The economic downturn was accompanied by automobile plants shutting down and domestic unemployment rising. To make thing worse, large numbers of buyers decided on imports. This shift was due in part to consumers' perception that viewed the domestic models as inferior in quality. The minor petroleum shortage of 1979 did what the major crisis of 1974 had failed to do: it completely changed buyer preferences in motor vehicles. This time the market for large cars almost vanished as customers almost exclusively were looking for vehicles with good fuel economy. The consequences were clear as sales of domestic built automobiles went into prolonged decline. Even more factories closed and auto workers were laid off in large numbers, to a total of 300,000 at the end of 1979. Sales of automobiles set many records, but they were the kind domestic automakers would like to forget. The domestic new-car sales total for 1980 were at a 16-year low. AMC managed to slightly increase its automobile market share during 1980 with a total of 163,502 deliveries, a 12% increase over the 146,078 posted in '79.

Sales of imports continued throughout 1980, fueled by the need for high-mpg vehicles. The Big Three had just introduced front-wheel-drive compacts, but the imports simply had more to offer to consumers in the way of fuel-efficiency and high quality. Thus, a protectionist sentiment began to rise across the US with a raging sea of resentment over the highly successful import car and truck invasion.

The economic recession continued to depress the auto industry. The whole US economy went into the multiyear Reagan recession that continued into 1982. Even the strongest auto company, General Motors, lost money in 1981 for the first time in sixty years. The Big Three were able to sustain losses, but AMC's $155 million of red ink was staggering. It forced management into crisis mode, and AMC had to scramble just to keep stockholders. The company would have almost certainly have gone under except for its new relationship with Renault. At the same time as AMC sought shelter during difficult economic times with a French partner, protectionist fever swept the United States and captured the attention of the Reagan administration. However, attempts by the maligned Big Three to fight back (sponsored in part by Reagan's efforts to spark economic recovery through Voluntary Import Restraint agreements from the Japanese, easing of emission standards, and "tough talk" protectionism strategy) simply backfired. The response of foreign auto firms was to challenge the US producers directly on their home turf. For example, Nissan and Toyota planned vehicle assembly factories in Tennessee and California respectively.

As the domestic economy severely affected AMC's financial position, top management was left with two options: either get out of business or sell more of the company to Renault. AMC's managers negotiated the second option. By the end of 1981, Renault owned 46 percent of AMC's common stock and other securities. This action provided AMC with needed cash for its operations and strengthened production and marketing agreements that were already parts of the first trans-Atlantic, international auto alliance.

Click here for more information on AMC's 1980 business operations, management, and financial summary. Source: Ward's Automotive Yearbook, 43rd edition, page 213 -- in PDF format (Adobe Acrobat).

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A sample of the print advertisements

for the AMC Spirit

taken from 1979 to 1983

 

 

Note that Cadlillac "presented the spirit of the seventies" in its ads. This was a completely different type of vehicle than the AMC Spirit of the eighties!

click to see the Cadillac spirit!


Let the Spirit move you. There's a new excitment in small cars!


Why horse around? Genuine sports car exitement for $651 less than Mustang.

 

Comparison of the ad on top to the ad on left shows the extent of inflation from 1979 to 1983. Both ads promote Spirit's G.T option that had not changed during the years. The manufacturer's suggested retail price (MSRP) was only $4037 in 1979, but had increased to $6495 in 1983. Although this seems like a massive jump for almost identical cars, economic conditions had a significant impact everything and AMC continued to offer the best value in the small car market.

Although AMX was no longer available after the 1980 model year run, the G.T. equipped Spirit was the closest approximation all the way through 1983.

 

Yet another Spirit G.T. two-page ad shows not only the high equipment content of the car, but also the "driver centered" instrument panel and console.

Click here to see larger advertisement

 

 

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All engines were of AMC design, but built in Mexico. Moreover, VAM included unique engineering features to deal with low octane fuel and high altitudes. This also included an engine not available in the USA. The very first generation of the 282 cubic inch six cylinder (the blue series, introduced since 1971 or 1972) was available in 200 horsepower. It only appeared mainly in Javelins and early Classic AMXs (Matador Coupes in the USA). It was also available in Classic DPLs (Matador sedans) and Jeep Wagoneers. In the years of the Rally, there were two versions of the 282. The standard version with 132 Horsepower and the high performance version with 172 Horsepower (according to some owners, the true count is 180 HP) with massive amounts of torque.
(Source: Mauricio Jordán Márquez, a long time AMC fan in Mexico)

Customers in Mexico were able to buy a Rally AMX from 1980 (not in '79 like in the USA) all the way through 1983. The picture on left shows the original Spirit hatchback was fitted with a blacked out VAM-type grille and Eagle-type bumpers.
VAM (Vehiculos Automotores Mexicanos) was established in 1963 after the Mexican Government passed a law to control the SOMEX organization, which was the parent company of Willys Mexicana (established since 1946). Willys Mexicana was transformed into VAM in 1963 after an agreement between AMC and the Mexican Government, but several years before Willys had the license to produce and import AMC Ramblers. Coincidently in 1963, AMC took a 40% equity interest in VAM, but did not actively participate in the company's management. VAM was associated with local heavy transport makes such as DINA, Tractocamiones de Monterrey (Ramirez), and some others. Also involved was Automex (subsequently Chrysler de Mexico). VAM cars had to have at least 50% Mexican-made parts -- that was a law.
Over the years, VAM licensed AMC products for production in Mexico. Many of those vehicles carried different engines, interiors, and model names. VAM built the cars from the ground up, but contracted some components to local Mexican vendors.
For example, the interiors of VAM cars were much nicer than were found on equivalent U.S. models.

The composite shots on the right help illustrate a Mexican Spirit-based Rally AMX of 1979-1980 vintage.
VAM also built many Jeeps series. However, financial problems forced the sale of the Mexican company to Renault. Later, the collapse of the nation's economy sealed the fate of the company.

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The factory photograph on the left shows the 1978 AMX. This model was based on the 2-door Concord hatchback model. This was a larger car than used for the 1979 and 1980 AMX versions. Not only did the 1978 AMX edition have more space for four passengers and their luggage, but it also had a unique "targa" brushed aluminum roof band. The hood decal for 1978 is based on the type used in the previous generation Hornet-based AMX models.

 

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