In my opinion, this is one of the finest automobile designs. Perhaps the best full-sized (six-passenger) convertible ever -- a design that looks great both with the top up and down. The all new for 1967 design offers elegance and retains a its distinction to this day. It has a long hood and short rear deck with the added flare with a up-sweep of the belt-line at rear quarter. The Ambassador convertible looks like a sleek 2-door hardtop when the top is closed. It features a "faster" roofline, sweeping into a shorter rear deck. After the release of two windshield header latches and the push of a button, its top folds and stacks down almost completely flush with the body giving the convertible a very smooth, sleek appearance. The convertible's design also offers ample room for three adult passengers in the rear bench seat. This is due to its innovative folding mechanism that does not take up shoulder room space.

According to Roy Abernethy, the President of AMC at the time, their 1967 automobiles represented the greatest change the company had made in a single year to that point. The Ambassador was restyled for 1967 with new, less angular styling compared to the 1965 and 1966 editions. All Ambassador models were made longer in length and wheelbase, wider, roomier cars. The new design retained the distinctive identification with vertical dual headlights and taillights, plus the V-profile "airfoil" grille. Interiors for 1967 offered more hip room and shoulder room on all models, as well as better seating posture. Safety-styled padded instrument panels with recessed instruments and controls were only one part of AMC's safety package that put the Ambassador well ahead of government regulations. The company had pioneered standard safety features such as single-unit body construction and Double-Safety brake system.

For 1967, the DPL was the top-of-the-line model and it was available only as a 2-door hardtop or convertible. In addition to the power top, standard equipment on the convertible included a 290 V-8, individualy adjustable reclining seats, "sports" steering wheel with wood-grain center spider, rally lights in the grille, and full wheel coves -- among many other features.
Additional 1967 Ambassador models included the base 880 series in 2-door and 4-door sedan, as well as a station wagon. However, the most popular was the upscale 990 line that was available as a 4-door sedan and wagon, as well as a 2-door hardtop. All Ambassadors rode on a 118-inch wheelbase, with an overall length of 202 inches on all but the wagons. At that time, this classified them as "full-size" cars. The Ambassador "by American Motors" was equal, if not better than the popular "medium-priced" competition that included Chevrolet's Impala, Ford's Galaxie, and Plymouth's Fury.

A big change from previous Ambassadors was underneath the new body. The 1967s came with an all-new engine line up. Gone were AMC's previous generation 287 and 327 c.i.d. V-8 engines. Besides a pair of "Torque-Command" sixes (not available on convertible) was the new "Typhoon" 290 V-8, as well as a pair of "Typhoon" 343 V-8s. There were six transmission choices, including redesigned and improved automatics. An all-new four-link, trailing arm rear suspension design with open prop shaft and coil springs replaced the closed torque-tube design. The gas tank was made bigger and also used a new filler door design. A front sway bar and 10" flanged-drum brakes were standard on all Ambassadors. Improved power disk brakes were optional on all V-8 models. No other cars offered a more comprehensive warranty -- 5-year or 50000-mile warranty on the engine, drive train, suspension, and steering, as well as 2-year or 24000-mile on the entire automobile.