In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google - the fastest-growing company in history - to discover forty clear and straightforward rules to manage and live by.
At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings ar counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyon and everything - from corporations to governments, nations to individuals - must evolve in the Google era.
Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question.
The result is an astonishing, mind opening book that, in the end, is not about Google. It's about you.
(:Sleeve notes)

Tips on writing to consumers and business-to-business

Create captivating, results-oriented, sales-generating copy

Need to produce winning copy for your business? This fast, fun guide takes you through every step of a successful copywriting project, from direct mail, print ads, and radio spots to Web sites, articles, and press releases. You'll see how to gather crucial information before you write, build awareness, land sales, and keep customers coming back for more.

Discover How To:
* Write compelling headlines and body copy
* Turn your research into brilliant ideas
* Create motivational materials for worthy causes
* Fix projects when they go wrong
* Land a job as a copywriter

Some books defy categorisation: Life of Pi, the second novel from Canadian writer Yann Martel, is a case in point: just about the only thing you can say for certain about it is that it is fiercely and admirably unique. The plot, if that's the right word, concerns the oceanic wanderings of a lost boy, the young and eager Piscine Patel of the title (Pi). After a colourful and loving upbringing in gorgeously-hued India, the Muslim-Christian-animistic Pi sets off for a fresh start in Canada. His blissful voyage is rudely interrupted when his boat is scuppered halfway across the Pacific, and he is forced to rough it in a lifeboat with a hyena, a monkey, a whingeing zebra and a tiger called Richard. That would be bad enough, but from here on things get weirder: the animals start slaughtering each other in a veritable frenzy of allegorical bloodlust, until Richard the tiger and Pi are left alone to wander the wastes of ocean, with plenty of time to ponder their fate, the cruelty of the gods, the best way to handle storms and the various different recipes for oothappam, scrapple and coconut yam kootu. The denouement is pleasantly neat. According to the blurb, thirtysomething Yann Martel spent long years in Alaska, India, Mexico, France, Costa Rica, Turkey and Iran, before settling in Canada. All those cultures and more have been poured into this spicy, vivacious, kinetic and very entertaining fiction. —Sean Thomas

A devastating analysis of where our world is headed, and a powerful prescription for change — from the Pulitzer Prize-nominated author of The Wired Society.

Martin identifies and explains the ten key challenges for humanity in the 21st Century:

-Heal the planet

-Eliminate war between high-tech nations

-End terrorism

-Detect and prevent the spread of infectious diseases

-End extreme poverty

-Realize the learning potential in all

-Manage computer intelligence

-Refine our use of increased leisure time

-Control the long-term impacts of all innovation

-Enhance the human body through technology

If the 20th Century was all about “progress,” the 21st Century must be about transition, about reconsidering whether all progress, at the same rate and in the same direction, isn’t in fact a charge towards our own extinction. 

Informed by interviews with experts worldwide, this book is set to have as great an impact on society as Rachel Carson’s Silent Spring did, forty years ago.

Appealing to customers through the written word has never been more important in an increasingly text dominated world, and original and inspiring sales copy is proven to have a longer lasting impact on a target audience, but sales writing tends to be overlooked in marketing. Packed with simple techniques, this book will yield instant improvements in writing for letters, brochures, email, proposals, websites, and more. With expert tips and advice for companies large or small, anyone who needs to write or improve their sales copy will benefit from this inspirational and practical guide.