Richard Branson is one of the people that motivates me more in life than any other. Not because he's rich, but because of the way he thinks and what he ultimately achieves.

RB has been in the news for suggesting that jets stop dumping so much carbon dioxide into the environment with a simple change to the way jets taxi around the airstrip. This is an easy fix that will make a difference, and it might well save airlines money in the long run. Smart all around.

This is just one more great example of how Branson makes a difference by thinking different.

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