ROOMFUL DISGUST


or, buying a new barf-o-lounger.

Last night, about ten minutes into the ten o'clock news (on Pittsburgh's CW!), I saw a commercial for Roomful Express Furniture that featured a bumbling, easily confused, not-very-bright male character. Typical, I know, so I was prepared to let it go. But then, about twenty seconds into it, came a female voice-over that vaulted the commercial way over the stereotypical top and straight to new heights (or is that depths?) of offensiveness:

Oh, it's okay. You're a guy. You're supposed to be clueless.

Imagine, if you will, a prime time television commercial that features a bumbling, easily confused, not-very-bright female character. Now imagine, near the end of the ad, a male voice-over that declares:

Oh, it's okay. You're a girl. You're supposed to be stupid.

Or:

Oh, it's okay. You're a girl. You're supposed to be a bitch.

Or:

Oh, it's okay. You're a girl. You're supposed to be a whore.

Or...

...oh, never mind. You get the idea.

And I hope you hate it.

Posted: Thu - March 20, 2008 at 07:27 AM          

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