Daydreamer Pricing


Pricing software correctly is not easy.

In the last few months, there's been a lot of discussion about pricing software. Daniel Jalkut blogged about it twice. John Gruber wrote about it in November, which prompted a followup by Gus Mueller. Most recently, Jesse Grosjean discussed his experiences with pricing.

As I am making the transition to independent software developer, I have been reading all this, and thinking carefully about it. The general consensus seems to be that if a commercial piece of software is not in the neighborhood of $20, it will not be taken seriously in the marketplace. Since I want to make a go of this, I have decided to raise the price of Daydreamer to $20.

I am preparing a new release of Daydreamer, which I will call 2.1. I am fixing a couple of small bugs, and adding a feature. At the same time, I am following the advice of Will Henderson to enhance the "productness" of Daydreamer. All of this will take me a little time.

I have decided to take advantage of this time to make a special offer. I expect that it will take me until March 15, 2007 to have Daydreamer 2.1 ready to release. Daydreamer's price will remain at $10 until that time. A sale, if you will. Folks who buy Daydreamer now at $10 will be able to use their registration codes in Daydreamer 2.1 when it comes out. I will also be terminating the distribution of previous versions of Daydreamer at that time.

Posted: Sun - February 18, 2007 at 08:26 PM          

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