esign decisions strongly influence the impact of a product, service or communication. In creating an appropriate response to a client's needs, designers have the ethical responsibility to create work that minimizes adverse environmental consequences, creates value and provides positive results. For Print, considerations may include specifying SFI “managed forest” papers, soy inks, and concientious, localized printers. For New Media solutions, ongoing technical innovations allow increased integration of interactive content and social networking for Video, Web & Mobile devices. By considering many cross-media options, and by providing solutions that reach across traditional media boundaries, I will help your businesses reduce waste for a more sustainable future.