Vehicle Wrap Information
WHAT’S A CAR WRAP?
Vehicle advertising reaches consumers not exposed or lightly exposed to newspaper or television. For instance it was found that people with long commutes are more difficult to reach with newspaper advertising; however 96% of north Americans travel in a vehicle each week either as a driver or as a passenger. A fair display advertisement in the Yellow Pages can reach costs of $12,000 for just one year. In that common approach, you have to wait for someone to pick up the right directory where you are listed, share space at all times with direct competitors and hope that the potential client will choose you from all of the others listed. Besides, most businesses in the same industry will be listed in the same pages, whereas with mobile advertising, Jersey Wrapz delivers the information in a unique way to your target audience. Vehicle advertising reaches everyone without discrimination. With a price tag ranging from $2,000 to $5,000 (one time fee), Jersey Wrapz makes it very cost effective to achieve the high impact a vehicle wrap has to offer.
STATIC Vs. MOBILE BILLBOARDS
Information from 3M tell us that “research has been able to determine the effectiveness of moving billboards, or fleet advertising, through the study of Global Positioning Systems installed in trucks and traffic counts. This first-ever study was performed by the Traffic Audit Bureau (TAB), an independent non-profit organization that authenticates the circulation of out-of-home advertising such as billboards.
In the recent trial using a Seiko ad created with Scotchprint® Graphics, one truck reached an estimated 40,585 people a day in Chicago, where an average Chicago billboard reaches about 48,000 people. While the exposure is comparable, the cost for fleet advertising is half that of traditional outdoor advertising, or 70 cents per 1,000 impressions, according to TAB.
“Fleet advertising represents a unique media opportunity. It is less likely to get lost in the clutter or blend in with the background, as other out-of-home advertising can sometimes do,” said Bob Swanson, advertising manager, Seiko. “If used strategically, fleet advertising, by its very nature, has the potential to be more dynamic and captivating.”
Durability
We use the best Avery and 3M products available in the industry. Each component is backed with an impressive proven warrantee. Vinyls have 5 – 6yr manufacturer warrantees and our solvent inks have a range of 3 – 7yr life depending on the user’s desired program. These ranges are often increased due to prime weather conditions. The printed vinyls are also laminated to protect against abrasions and fading. The vinyl has similar durability to paint. The rule usually is that “if it will scratch your paint, it will probably scratch the vinyl”
Cost-benefit
One of the many benefits that makes vehicle advertising so attractive is the actual cost involved to produce a wrap. With partial wraps and complete wraps, Jersey Wrapz has something for every business’ budget. Vehicle advertising is by far the most cost effective way of exterior advertising.
Impressions
According to the Transportation Advertising Council, vehicle advertising generates between 30,000 – 70,000 daily vehicular impressions.
Paint protection
Vehicle wraps protect paintwork against sun damage, minor abrasions and small stone chips. The vinyl can also be removed after the promotion, or vehicle turnover, leaving the original paintwork in the same condition it was before it was covered.
Impact
Unlike traditional forms of outdoor advertising, vehicle advertising goes to where the people are. Jerzey Wrapz vehicle wraps demand attention and gets the message to the highest visibility areas.
\A recent poll shows that:
90% of travelers notice graphics on wrapped vehicles
75% of consumers form impressions about a company based on the fleet graphics
30% of consumers base buying decisions on impressions they receive from company vehicles.
The numbers equate that we are a very visual society, driven by effective advertising and marketing. Vehicle advertising caters to all levels of business and projects the message like no other form of advertising can.
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ABOUT US
WANT MORE?
check out www.vehiclewrap.com for the full story!
DID YOU KNOW....
Vehicle wraps protect paintwork against sun damage, minor abrasions and small stone chips. The vinyl can also be removed after the promotion, or vehicle turnover, leaving the original paintwork in the same condition it was before it was covered.
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