E-Topia by William J. Mitchell
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On William J. Mitchell / MIT Press Overview
List of content
Introductory Chapter
Chapter 1
Chapter 10
"It's finally flatlining. The city - as understood by
urban theorists from Plato and Aristotle to Lewis Mumford and
Jane Jacobs - can no longer hang together and function as it
could in earlier times. It's due to bits; they've done it in.
Traditional urban patterns cannot coexist with cyberspace."
- William J. Mitchell, e-topia
The global digital network is not just a delivery system for
email, Web pages, and digital television. It is a whole new urban
infrastructure - one that will change the forms of our cities
as dramatically as railroads, highways, electric power supply,
and telephone networks did in the past. In this lucid,invigorating
book, William J. Mitchell examines this new infrastructure and
its implications for our future daily lives.
Picking up where his best-selling City of Bits left
off, Mitchell argues that we must extend the definitions of architecture
and urban design to encompass virtual places as well as physical
ones, and interconnection by means of telecommunication links
as well as by pedestrian circulation and mechanized transportation
systems. He proposes strategies for the creation of cities that
not only will be sustainable but will also make economic, social,
and cultural sense in an electronically interconnected world.
The new settlement patterns of the twenty-first century, he argues,
will be characterized by live/work dwellings, twenty-four-hour
pedestrian-scale neighborhoods rich in social relationships,
and vigorous local community life, complemented by far-flung
configurations of electronic meeting places and decentralized
production, marketing, and distribution systems. Neither digiphile
nor digiphobe, Mitchell advocates the creation of e-topias -
cities that work smarter, not harder.
Dr. William J. Mitchellis Professor of Architecture
and Media Arts and Sciences and Dean of the School of Architecture
and Planning at MIT. He also serves as Architectural Adviser
to the President of MIT.
Among his publications are City of Bits Space, Place, and
the Infobahn (MIT Press, 1995) The Reconfigured Eye, (MIT Press,
1992) Visual Truth in the Post-Photographic Era The Logic of
Architecture (MIT Press, 1990) Design, Computation, and Cognition
The Poetics of Gardens, with Charles W. Moore and William Turnbull
Jr, (MIT Press, 1988) Computer-Aided Architectural Design (Van
Nostrand Reinhold, 977 His most recent book is the edited volume
High Technology and Low-Income Communities, with Donald A. Schon
and Bish Sanyal (MIT Press, 1999). And his forthcoming E-Topia:
Urban Life Jim - But Not As We Know It, which explores the new
forms and functions of cities in the digital electronic era,
will be published by the MIT Press in fall 1999.
Before coming to MIT, he was the G. Ware and Edythe M. Travelstead
Professor of Architecture and Director of the Master in Design
Studies Program at the Harvard Graduate School of Design. He
previously served as Head of the Architecture/Urban Design Program
at UCLA's Graduate School of Architecture and Urban Planning,
and he has also taught at Yale, Carnegie- Mellon, and Cambridge
Universities. In Spring 1999 he will be visiting the University
of Virginia as Thomas Jefferson Professor.
He holds a BArch from the University of Melbourne, MED from
Yale University, and MA from Cambridge. He is a Fellow of the
Royal Australian Institute of Architects, a Fellow of the American
Academy of Arts and Sciences, and a recipient of honorary doctorates
from the University of Melbourne and the New Jersey Institute
of Technology.
In 1997 he was awarded the annual Appreciation Prize of the
Architectural Institute of Japan for his "achievements in
the development of architectural design theory in the information
age as well as worldwide promotion of CAD education."
E-Topia by William J. Mitchell
List of content
Prologue: Urban Requiem (included here)
1 March of the Meganets (included here)
2 Telematics Takes Command
3 Software: New Genius of the Place
4 Computers for Living
5 Homes and Neighborhoods
6 Getting Together
7 Reworking the Workplace
8 The Teleserviced City
9 The Economy of Presence
10 Lean and Green (included here)
Notes
Acknowledgments
Index of Names
(NB! the numbers in the chapters below refers to notes that
are not included in this text).
PROLOGUE: URBAN REQUIEM.
Marshall McLuhan, 1967:"The city no longer exists, except
as a cultural ghost for tourists."
Yes, yes, I know; it's a familiar trope-death of God, death
of the subject, death of the author, death of the drive-in, end
of history, exhaustion of science, whatever. But he turned out
to be right- though a few decades ahead of his time, as usual.
It's finally flatlining.The city-as understood by urban theorists
from Plato and Aristotle to Lewis Mumford and Jane Jacobs-can
no longer hang together and function as it could in earlier times.2
It's due to bits; they've done it in.Traditional urban patterns
cannot coexist with cyberspace.
But long live the new, network-mediated metropolis of the
digital electronic era.
The First Mourner's Eulogy
DOA at Y2K! Whatever happened to the city as we know it? I'll
tell the tale.
Long ago, there was a desert village with a well at its center.
The houses clustered within the distance that a jar of water
could comfortably be carried. In the cool of the evening the
people came to the well to collect the next day's supply of water,
and they lingered there to exchange gossip and conduct business
with one another. The well supplied a scarce and necessary resource,
and in doing so also became the social center-the gathering place
that held the community together.
Then the piped water supply came. Who could deny the practical
advantages? It was more convenient, and kids no longer got cholera.
Population grew, and the village expanded into a large town,
since houses could be supplied with water wherever the pipes
could run.
Dwellings no longer had to concentrate themselves in the old
center. And the people ceased to gather at the well, since they
could get water anytime, anyplace. So the space around the wellhead
lost its ancient communal function, and the people invented some
new, more up-to-date and specialized sites for socializing -
a piazza, a market, and a cafe.
The final class of the afternoon, eight wealthy, spoilt and
sulky boys between the ages of fifteen and seventeen, had been
difficult. It had been a pure grammar session too. Probably not
a good idea for a hot afternoon in August, but what choice did
he have? The tests were coming up in just over a week and none
of the students was ready, not even the painfully devout headscarf
brigade, the girls from Bursa. And who could blame them? Few
of them possessed even the most elementary grasp of the English
language, and to be shut up in a stuffy room for hours on end
during the hottest month of the year . . . He didn't want to
be there himself. But he didn't really have a choice. He never
did.
History replays-this time because the information supply system
has changed. Once, we had to go places to do things; we went
to work, we went home, we went to the theater, we went to conferences,
we went to the local bar-and sometimes we just went out. Now
we have pipes for bits-high-capacity digital networks to deliver
information whenever and wherever we want it. These allow us
to do many things without going anywhere. So the old gathering
places no longer attract us. Organizations fragment and disperse.
Urban centers cannot hold. Public life seems to be slipping away.
Take something as simple but telling as a day at the races.
Before telecommunications, this involved traveling to the racecourse,
mixing with punters in the stands, placing your bets with bookies
on the rails, watching the horses with your own eyes, and settling
your wagers face to face. Then, when radio and the telephone
came along, races were broadcast, off-track betting (both legal
and illegal) flourished, and on race days you could hang out
at different places-at pubs and betting shops. Now, the ever-entrepre-neurial
Hong Kong Jockey Club has reconfigured the system once again
by introducing handheld, electronic, networked devices that allow
you to place your bets from anywhere in the city, at any time
of day. You just need a tele-phone jack or a wireless connection
to log in, and the system settles your accounts automatically.
It is extraordinarily efficient, but it also eliminates occasions
that going to the track had provided for making contacts, socializ-ing,
building trust, and doing deals.
Once again, we need to innovate-to reinvent public places,
towns, and cities for the twenty-first century.
The Second Mourner's Eulogy
And that's not all. Digital communication also remakes the
traditional rhythms of daily life.
Not so long ago, a family of the North lived in a fine clapboard
house. There was a chimney at the heart of it, and to keep in
the warmth the walls formed a simple surrounding box. In the
winter, family members gathered round the fireplace-which was
the only source of heat and light. Here, the children studied,
the parents exchanged news of the day, and Grandma worked at
her embroidery. The hearth held the extended family together.
Then pipes for delivering energy were put in-electrical wiring
and central heating ducts. Family members could be warm and have
light to read by everywhere. The fire was no longer kindled,
except as a kind of nostalgic entertainment on festive occasions.
The kids withdrew to their rooms to do their homework and listen
to their stereos. The parents began to work different shifts,
and would leave testy notes for each other on the refrigerator
door. Grandma got bored and cranky, and soon moved out to an
air-conditioned nursing home near Phoenix where she could play
bingo with her similarly sidelined cronies. The fireside circle
could no longer serve as social glue.
Informatization is following hard on the heels of electrification,
with social consequences that are at least as profound. As the
engineers figure out the technology, and the venture capitalists
keep the IPOs popping, tiny telecommunications and information-processing
devices are becoming as commonplace as lightbulbs and electric
motors. You can call just about any-one, anywhere in the world,
at any moment, from your digital cell phone. You can have twenty-four-hour
news delivered digitally, by satellite, to your hotel room TV.
You can pick up your email, whenever you want it, at any telephone
jack. You can get cash at any ATM, any time. Your domestic appliances
have embedded processors, and will increasingly require network
connections as well as electrical and plumbing hookups. Your
car is crammed with sophisticated electronics, and the guy who
fixes it needs a computer as well as a wrench. The early industrial
age of dumb devices is over; things now tirelessly, twenty-four/seven,
think and link.
Today, ubiquitously present telecommunications networks, smart
machines, and intelligent buildings combine with water supply
and waste removal, energy distribution, and transportation systems
to create a wherever, whenever, globally interlinked world. The
old social fabric-tied together by enforced commonalties of location
and schedule-no longer coheres. What shall replace it?
The Third Mourner's Eulogy
Once, the Buddha sat under a bo tree. Disciples gathered in
the shade and lis-tened to his voice. To learn, they had to come
within earshot. And in that place they formed their community
of believers.
There was no other way. Then his words were written down.
First, the laboriously hand-written holy books were kept in monastery
libraries, where the faithful could come to read; long after
he was dead, they could travel to these book-centered communities
as their predecessors had once come to the bo tree. Later, the
books were printed, and the word could be delivered worldwide,
to anyone who sought it. It was the same with other faiths. Though
journeying to the holy sites survived as a spiritual exercise,
and places like Santiago de Compostela and Mecca retained their
magnetism, pilgrimage lost its more directly practical function.
As printed books proliferated and literacy spread, elaborate
systems for storage and distribution of texts-both sacred and
secular-sprang up everyhere. These took many scales and forms;
there were national libraries, monastery libraries, university
libraries, subscription libraries, municipal free libraries,
suburban branch libraries, Carnegie libraries, Christian Science
reading rooms, book-lined studies, book clubs, and bookmobiles.
Main Streets had their bookstores and newsstands. Waiting rooms
had their stacks of dog-eared magazines. Businesses depended
on orders, ledgers, and invoices. Offices overflowed with files,
briefcases were stuffed with paperwork, and even pockets held
notes, cards, photographs, and paper money. Mail systems moved
all this ink-on-cellulose around. Information was mobilized,
and access to it was decentralized.
Today, text and images float free even from paper, and are
pumped around at amazing speed through computer networks. We
have online data-bases, Web sites, FAQs, and search engines.
Email is rapidly replacing snail mail. In our technological age,
seekers of enlightenment no longer need to embark on wearisome
trips to distant sources of information. They don't even have
to go to their local libraries. Bookstores, newsstands, magazine
racks, theaters, temples, and churches-even bo trees-have their
virtual equivalents. Students surf into electronic encyclopedias.
Professors put their lecture notes up on the Web. Retailers put
catalogs and order forms online. Stock markets speed quotes electronically
to the screens of traders.
Mindwork no longer demands legwork. Commerce isn't impeded
by distance. Community doesn't have to depend on propinquity.
Links among people are formed in hitherto unimaginable ways.
Perhaps this new social glue can be turned to our advantage.
Maybe homes and workplaces, transportation systems, and the emerging
digital telecommunications infrastructure can be reconnected
and reorganized to create fresh urban relationships, processes,
and patterns that have the social and cultural qualities we seek
for the twenty-first century. Maybe there's another way-a graceful,
sustainable, and liberating one. Two tentative cheers for the
global village!
Mondo 2K+
How will it all play out? And what is to be done? The buildings,
neighborhoods, towns, and cities that emerge from the unfolding
digital revolution will retain much of what is familiar to us
today. But superimposed on the residues and remnants of the past,
like the newer neural structures over that old lizard brain of
ours, will be a global construction of high-speed telecommunications
links, smart places, and increasingly indispensable software.
This latest layer will shift the functions and values of existing
urban elements, and radically remake their relationships.The
resulting new urban tissues will be characterized by live/work
dwellings, twenty-four-hour neighborhoods, loose-knit, far-flung
configurations of electronically mediated meeting places, flexible,
decentralized production, marketing and distribution systems,
and electronically summoned and delivered services.This will
redefine the intellectual and professional agenda of architects,
urban designers, and others who care about the spaces and places
in which we spend our daily lives.
Doing Your Bit
This new agenda separates itself naturally into several distinct
levels- the subjects of following chapters.
We must put in the necessary digital telecommunications infrastructure,
create innovative smart places from electronic hardware as well
as traditional architectural elements, and develop the software
that activates those places and makes them useful. Finally, we
must imagine the architectural, neighborhood, urban, and regional
spatial configurations that will be sustainable and will make
economic, social, and cultural sense in an electronically interconnected
and shrunken world-a world in which distance has lost some of
its old sting, but also much of its capacity to keep chal-lenges
and threats comfortably removed.
To pursue this agenda effectively, we must extend the definitions
of architecture and urban design to encompass virtual places
as well as physical ones, software as well as hardware, and interconnection
by means of telecommunications links as well as by physical adjacencies
and transportation systems. And we must recognize that the fundamental
web of relationships among homes, workplaces, and sources of
everyday supplies and services-the essential bonds that hold
cities together-may now be formed in new and unorthodox ways.
It is, I suggest, a moment to reinvent urban design and development
and to rethink the role of architecture.The payoffs are high,
and so are the risks. But we have no choice; we cannot realistically
opt out.We must learn to build e-topias-electronically serviced,
globally linked cities for the dawning début de K.
CHAPTER 1: MARCH OF THE MEGANETS
You say you want a revolution? You want digital technology
to deliver new and improved cities? Well, you know, most of the
things promised by the digerati just haven't been up there with
liberty, equality, and fraternity.
Tiny digital cell phones? Status toys for overgrown boys. HDTV?
Great eyeball, no doubt, but garbage on a bigger screen is still
garbage. Movies on demand? Marginal social benefit at best. Virtual
reality video games? Fun for a few minutes. Your very own home
page on the Web? Electronic vanity publishing. Push-served sports
scores? Please! Wired whiz-bang today, tired techno-yawner tomorrow.
So don't look here for more techno-triumphalist, macho-millennial
prophecies of a glittering, go-ahead cyberfuture. But don't expect
equally dogmatic and deterministic Chicken Little inversions
of these visions either-reiterations of those now-familiar glum
assertions that the digital revolution must inevitably reinscribe
the nastier existing patterns of power and privilege, while trampling
on treasured traditions as it does so.
Digiphiles versus Digiphobes
We know, by now, the tiresomely predictable ideological subtexts
to these polar positions. From the government-butt-out right
comes the view that digital technology can improve our lot, therefore
it will- provided we don't mess with the market. From the policy-wonk
left comes the rejoinder that the rich and powerful are always
the first to benefit from new technologies, and that markets
are no friend of the marginalized, so we need vigorous government
intervention to guarantee that computers and telecommunications
don't end up creating a yawning digital divide between haves
and have-nots. And, of course, the neo-Luddites are firmly convinced
that we all have far more to lose than to gain anyway, so we
should just dig in and resist.
But the increasingly boring digiphiles and digiphobes, with their
contending visions of utopia and dystopia, are myopically groping
different extremities of the pachyderm. We will do far better
to sidestep the well-known trap of naive technological determinism,
to renounce the symmetrical forms of fatalism proposed by booster-technocrats
and curmudgeonly techno-scoffers, and to begin, instead, by developing
a broad, critical, action-oriented perspective on the technological,
economic, social, and cultural reality of what's actually going
on, all around us, right now. 1 Since new technological systems
are complex social constructions, we must understand our emerging
options, choose our ends carefully, and build well. 2 Our job
is to design the future we want, not to predict its predetermined
path.
After the (Digital) Revolution
Begin by looking around you. Your own eyes and the accumulating
social science evidence should swiftly convince you-if you're
not persuaded already-that the digital revolution cannot be dismissed
as mere hype and hyperbole. This trumpeted technological transformation,
which we're assured has been "whipping through our lives
like a Bengali Typhoon," has actually been real enough.
3
Somewhere around 1993, with the takeoff of the World Wide Web
and the launch of Wired magazine, this geekeratiled, network-enabled,
silicon-powered insurrection against the old order had its virtual
1789, October, May 4th, or . . . fill in your favorite. It became
obvious to the observant that familiar regimes were being swept
away by simultaneously unfolding, causally intertwined processes
of technological innovation, capital mobilization, social reorganization,
and cultural transformation.
As with those monster shakeups that have punctuated our past-
the agricultural and urban revolutions following from the invention
of the wheel and the plow, and the industrial revolution which
emerged from Enlightenment science-the postrevolutionary social
dynamics have gathered seemingly unstoppable momentum. They are
rocking our institutions and roiling our surroundings. They are
creating new opportunities and closing off some old ones. Their
effects will not always be as advertised by the cheerleaders,
they will not be wholly positive, and they will not be uniformly
distributed, but they cannot be ignored.
To understand this particular transformation's trajectory, we
must recognize that-like its big-time history-book predecessors-it
is not really the product of a single dramatic event. Nor is
it the consequence of some self-contained invention. It has resulted,
instead, from the gradual convergence of several extended processes.
Until recently, these were puttering along in parallel. But when
they came together, it was like mixing the otherwise innocuous
elements of nitroglycerin. Then the World Wide Web supplied the
spark, and the result was an explosively exponential expansion-a
Big Bang that's the beginning of something genuinely new.
Specifically, the crucial ingredients of the incendiary brew
have been digital information storage, transmission, networking,
and processing hardware, together with the associated software
and interface capabilities. 4 Products and services based on
these various technologies are now produced and distributed on
a wide economic front-by the telephone, radio and television,
cable TV, semiconductor, computer, consumer electronics, software,
publishing, and entertainment industries- and these industries
have become increasingly interlocked and interdependent. Information
has become dematerialized and disembodied; it is now whizzing
round the world at warp speed, and in cortex-crackling quantities,
through computer networks. And this vast global process is just
booting up.
Information, Infrastructure, and Opportunity
The broad outlines of our electronically mediated future-if
not the details-are becoming clear. One way or another, depending
upon the eventual outcomes of the technology races, business
battles, and public policy debates of the millennium's end, these
disparate ingredients will eventually combine to produce a worldwide
digital information infrastructure. 5 The potential benefits
of this are so great, and the momentum for it is building so
rapidly, that nothing will effectively stand in the way.
This emergent system will combine the comprehensive geo-graphic
coverage and sophisticated person-to-person and place-to-place
connection capabilities that characterize the existing telephone
system with the high-speed pipes and multimedia affordances of
cable television. And it will add to the mix the virtually limitless
storage capacity and processing power produced by the silicon
chip. Pre-fixes describing all aspects of its capacity will continue
to crank up from kilo to mega to giga to tera-even peta and beyond.
6
Physically, it will be a complex construction of computational
devices, copper wires, coaxial cables, fiber optics, wireless
communications systems of various kinds, and communications satellites.
Logically, it will be held together by widely accepted conventions
and protocols with indigestibly acronymic names like TCP/IP,
HTTP, FDDI, and ADSL. Economically, it will be the joint creation
of innumerable, widely distributed businesses and public authorities
with very different sorts of stakes in the system and diverse
ways of making money from it. It is being created incrementally
and messily through a complex ongoing process of technological
innovation, new infrastructure construction, adaptive reuse of
existing infrastructure, alliances and mergers among telecommunications
providers, and reformulation of regulatory regimes.
Eventually, information of every kind will collect in a planetful
of computers, and will be delivered wherever you want it through
a single digital channel. Everyday objects-from wristwatches
to wall-board- will become smarter and smarter, and will serve
as our inter-faces to the ubiquitous digital world. And paradoxically,
wherever you happen to come in contact with this immense collective
construction, it will seem to have the intimacy of underwear.
Instead of forming new relationships of people and agricultural
production sites as in the agricultural revolution, or of people
and machines as in the industrial revolution, this global digital
network will reconstitute relationships of people and information.
It will increasingly become the key to opportunity and development,
and the enabler of new social constructions and urban patterns.
Investment, jobs, and economic power seem certain to migrate
to those neighborhoods, cities, regions, and nations that can
quickly put the infrastructure in place and effectively exploit
it. 7
New Networks and Urban Transformation
As historically minded observers can scarcely fail to anticipate,
this latest wave of urban infrastructural networking will play
much the role that its predecessors did in earlier eras of technologically
mediated metamorphosis-in the times of Roman roads and aqueducts,
in the boom time of eighteenth-century shipping and waterways,
in the heyday of the nineteenth-century railroad robber barons,
and in the expansion years of the twentieth century's electricity
grids and Interstates. 8 As canals and muscle power were to Amsterdam,
Venice, and Suzhou, as tracks, ties, and steam trains were to
the open spaces of the American West, as the tunnels of the Underground
were to London, as the internal combustion engine and the concrete
freeway were to the suburbs of southern California, and as electrification
and air conditioners were to Phoenix, so the digital telecommunications
system will be to the cities of the twenty-first century. 9
Like their pipe-and-wire predecessors, however, digital telecommunications
networks will not create entirely new urban patterns from the
ground up; they will begin by morphing existing ones. Generally
in the past, new urban networks have started by connecting existing
activity nodes that had been made possible and sustained by earlier
networks. (After all, what else could there be to connect?) Then,
like parasites taking over their hosts, they have transformed
the functioning of the systems on which they were superimposed,
redistributed activities within these systems, and eventually
extended them in unprecedented ways.
Thus the coming of the railroads transformed the existing settlement
of Chicago into a pivotal national center as the West opened
up; then road and air transportation remade it once again. In
southern California, an extensive rail system initially linked
together a system of small towns scattered through the valleys;
then the freeway net-work reconnected them, allowed the spaces
in between to develop, and eventually wove the pattern that we
now know as the modern Los Angeles metropolitan region. And in
the twenty-first century, new, high-speed, digital telecommunications
infrastructure will refashion the urban patterns that emerged
from nineteenth- and twentieth-century transportation, water
supply and waste removal, electric power supply, and telephone
networks.
You can already see this sort of transformation unfolding in
the pleasant Indian city of Bangalore, for example. Bangalore
initially grew, on an ancient foundation, as the capital of a
princely Mysore state. Then, in the British era, it became a
railway center. From the second half of the nineteenth century,
its accessibility, pleasant climate, and green, attractive surroundings
attracted administrative activities, industry, educational and
research institutions, and eventually a large population of well-educated
professionals. By the 1990s, it had a new infrastructure of satellite
earth stations, microwave links, and software parks, and through
this it had become a thriving center of the soft-ware export
industry. Bangalore software enterprises could compete effectively
on the world market by employing high-speed electronic links
to import intellectual raw materials, export finished software
products, and interact with their clients, while tapping into
a skilled but relatively inexpensive local talent pool.
It's an old script replayed with new actors. Silicon is the new
steel, and the Internet is the new railroad.
The Big Pipes
New urban infrastructures tend to be Viagra versions of older,
tireder predecessors that cannot quite do the job any more. Their
enhanced potency makes a qualitative difference. When piped systems
replace wells you get a greater flow of water and you can take
long, hot showers. When freeways supplant dirt tracks you can
live in the suburbs and drive every day to work. And when high-speed,
digital telecommunications systems succeed the telegraph and
the telephone, you get socially significant changes in everyday
interactions. It turns out that the more bits per second you
can push through a communications channel, the more complex and
sophisticated the interchanges and transactions that can take
place over it.
This was evident right from the beginning of electronic telecommunications.
The telegraph carried single-toned dots and dashes over an iron
wire, it was excruciatingly slow and very expensive, and its
limitations left us the word "telegraphic" to describe
the terse and abbreviated style of textual discourse that it
engendered. The range of frequencies required for speech transmission
demanded greater bandwidth, so the telephone system used copper
wire to pro-vide it. 10
At the low end of modern digital telecommunications, there is
the world of one kilobit per second communications-as provided
by early modems and by the French Minitel system. At this rate
(or less) it is feasible to exchange short text messages. This
suffices for limited social, educational, and commercial interaction
via electronic mail-for setting up meetings, for routine transactions
such as placing orders, checking inventories and account balances,
and paying bills, and for creating elementary, text-based forms
of virtual public space such as bulletin boards, Usenet newsgroups,
and MUDs and MOOs.
Jump up an order of magnitude or two; at tens to hundreds of
kilobits per second (as provided, for instance, by a 28.8 kilobits
per second modem or a 128 kilobits per second ISDN connection),
large text files and high-quality color graphics can be moved
around with adequate speed. This level of connection was very
widely available by the mid-1990s. Together with the high-speed
backbone of the Inter-net (which was designed to operate at 45155
megabits per second), it allowed the World Wide Web to grow at
a remarkable rate. By pro-viding an online equivalent to printed
books, magazines, and catalogs, the Web opened the way to online
publishing, advertising, and retailing on a significant scale.
Virtual bookstores and newsstands began to compete with physical
ones, and virtual malls and campuses began to appear. But the
graphics of the early Web were mostly two-dimensional, and navigation
was just pointing and clicking.
Now move to the megabit range; at rates of megabits per second
to tens of megabits per second, good audio and video are possible,
graphics can become very sophisticated, and elaborate, three-dimensional,
shared virtual worlds can be created. These transfer rates have
long been provided to homes by cable television networks, but
only one-way-from the provider to the consumer-rather than symmetrically.
They have also been provided by the local-area networks (LANs)
and Internet connections of universities and large corporations;
these have typically delivered about 10 megabits per second to
the desktop, with faster systems running at 100 megabits per
second. Over longer distances, lines leased from telecommunications
providers have supplied T1 (1.54 megabits per second) and T3
(45 megabits per second) service.
At megabit and gigabit rates, expressive subtleties-tones of
voice, body language, and so on-need not be filtered out, as
they usually are in lower-bandwidth telecommunications. Furthermore,
a great deal of useful context can be provided in the form of
video backgrounds, shared access to work tools and materials,
and shared virtual worlds-much as an architectural setting like
an office or classroom provides an appropriate context for the
activities that it accommodates. Thus telepresence can begin
to compete effectively with bodily presence in situations-such
as negotiating a contract, discussing a design proposal, or conducting
a medical examination- where nuance and context are critical.
When these high rates are reached, networks actually run at speeds
comparable to the processors and internal buses of computers.
Consequently, computers begin to lose their discrete spatial
identities; any scattered collection of interconnected processors
and memory devices may become the functional equivalent of a
PC in a box. As a slogan popularized (a bit before its time)
by Sun Microsystems puts it, the network is the computer. This
is where we are going to end up.
Connected to the Backbone
This all-encompassing digital system will create new linkages
between cities and within cities, and its intercity and intracity
components should carefully be distinguished. To begin with,
there are significant technical and cost differences among local-area,
metropolitan-area, and long-distance networks. But more importantly,
they differ in their implications for urban life and form.
Long-distance, intercity linkages are formed by interconnecting
major switching centers with high-capacity fiber-optic cables,
microwave links, or satellite links to create digital telecommunications
backbones. The switching centers are usually known as POPs- points
of presence. If they are on backbones that run at gigabit rates,
they are gigaPOPs. And large centers built around satellite earth
stations have sometimes been promoted as teleports. 11
Whatever form they take, these switching nodes on backbones-
like seaports and airports before them-serve as points of connection
to a wider world and potential generators of economic activity
in their surrounding regions. It will be economically vital to
have an efficient POP on the high-speed backbone in your vicinity.
It will be an increasingly important competitive advantage if
you have one and your business rivals do not. And equity considerations
will motivate public policies that encourage wide and even distribution
of POPs.
This pattern is clearest in developing countries, where introduction
of a POP into a hitherto unserved region can make a sudden, vivid
difference. During the 1980s and 1990s, for example, the government
of India invested in high-speed satellite earth stations at Bangalore,
Hyderabad, Pune, Noida, Bhubaneshwar, Thiruvanantha-puram, and
Chandigarh. These provided twenty-four-hour international connectivity
to nearby software parks containing workspace for software enterprises,
and thus became the focal points of the thriving software export
industry. 12 (In less than a decade, India became the world's
largest exporter of teleservices, and the second-largest exporter
of software.)13 Since there was little high-speed terrestrial
infrastructure, the effects were mostly felt in the immediate
vicinity- at most, over the twenty-to-thirty-kilometer radius
typically reachable by microwave link from a transmission tower.
In effect, they created digital oases.
In developed countries, the digital revolution has unfolded in
a context of established telephone and cable telephone infrastructure
that could be adapted to carry digital data, and this has made
the situation more complex. You can get digital connection almost
anywhere- typically from many competing providers-but speeds,
costs, and levels of reliability vary widely.
New Global Interdependencies
The most dramatic general effect of this long-distance digital
telecommunications infrastructure is to create new kinds of interdependencies
among scattered regions and settlements. For example, businesses
have discovered that low-cost, high-quality voice and video connections
enable delivery of certain customer services from great distances;
being in the right time zone, speaking the right language, having
the right software, and being competitive in a global labor market
can become more important than being in the same metropolitan
area.
Thus telephone and video call centers in Sydney can serve customers
who want to make airline reservations in Hong Kong. Similarly,
stenographers in Hyderabad can transcribe dictation from doctors
in Chicago (exploiting the time zone difference to provide overnight
service), draftsmen in Manila can produce CAD documents for London
architectural and engineering firms, and very-low-wage workers
in Africa can watch video monitors connected to security cameras
in New York.
Such interdependence is not, of course, an unprecedented phenomenon.
Neighboring cities have often traded with one another, and in
the past new infrastructures have created expanding systems of
economically, politically, and culturally interdependent settlements.
In the United States, for instance, the interurban network that
holds the nation together began as a line of port cities along
the Atlantic coast, then reached westward to the Mississippi
as new cities developed along inland waterways, and eventually
extended coast to coast in the era of the railroads and the telegraph.
14 Even economic and cultural globalization long predates the
computer and the communications satellite, as many observers
have noted.
The point, though, is that digital telecommunications infrastructure
greatly increases the density of linkages within systems of cities,
and can spread these systems worldwide. The electronic interconnection
of currency traders to form a high-speed global trading system
provides the most dramatic illustration of this, but it is really
just an early straw in the digital wind. 15 There is much more
in the works.
From POP to Your Door
In general, when local networks of any kind are created and
linked to long-distance networks, they diffuse the benefits of
distant connection among the inhabitants of their service areas.
Connecting a local water supply system to an aqueduct brings
water from a distant source directly into homes. Linking local
roads to the Interstate allows small-town businesses to benefit
from passing traffic. (Conversely, getting bypassed by the Interstate
can be a disaster for them.) And hooking local digital networks
to POPs on high-speed, long-distance backbones puts a populace
in direct touch with the world.
Creating the local loops from Pops to homes and businesses is
an expensive and time-consuming task, though, since there are
so many of them to provide, and since provision typically involves
digging up streets; providers face what they often call "first
mile" and "last mile" problems. 16 How do potential
customers link their sites to the nearest POP? How do providers
get from their Pops to all those potential customers out there?
Who pays for these local loops? And how do costs get recovered?
Providers attempt to solve these problems not only by putting
new local infrastructure in place, but also by adapting existing
telephone, cable television, and even electric power lines to
the new task of digital telecommunications.
For individuals, these POP-to-doorstep connections offer a partial
escape from the old need to choose between intimate, supportive,
yet often-constricting local communities on the one hand and
the opportunities that seem inseparable from the anonymity and
alienation of the big city on the other-Gemeinschaft versus Gesellschaft,
in the famous formulation of Ferdinand Tönnies. 17 It was
a geographic choice: one sort of place or the other. In an era
of interlinked digital networks, though, you can live in a small
community while maintaining effective connections to a far wider
and more diverse world-virtual Gesellschaft, as we might term
it, without tongue too far in cheek. Conversely, you can emigrate
to a far city, or be continually on the road, yet maintain close
contact with your hometown and your family-electronically sustained
Gemeinschaft.
It's not all good news, however. Those very same liberating connections
create competition between local and distant suppliers of goods
and services, and can shake a local community's economic and
cultural foundations. Recall that local wells fall into disuse
when the piped water supply comes. When customers begin to take
superhighways to regional malls, the local stores lose out. Local
radio and television shows must contend with network offerings
that go out to much wider audiences, and so can afford bigger
stars and fancier production. And when local digital networks
hook up to the backbone, many of the familiar protections of
isolation and transportation cost disappear, and distant competitors
can take vigorous advantage of the openings that result.
The Network City Extended
Intraurban digital networking furthers the long evolution
of human settlements from loose collections of more or less independent
dwellings to highly integrated, networked cities in which multiple
infrastructures of tracks, pipes, and wires deliver centrally
supplied services to buildings and carry away waste.
The incipient networked city is clearly visible in the ruins
of Pompeii, with its hillside civic reservoir, network of lead
water-supply pipes running down through the town, and gravity-fed
waste-water drainage system. In the aftermath of the industrial
revolution, cities greatly elaborated their networks by improving
streets to handle greater traffic volumes, adding streetcar and
rail transportation systems to meet the demands of larger and
more widely distributed populations, constructing municipal water
supply and sewage systems to improve sanitation, creating gas
and electric utilities to distribute energy, and eventually adding
local telephone networks for communication. 18 Digital data distribution
systems will soon become as ubiquitous within cities as electrical
and telephone networks, they will carry many different kinds
of information, and they will ultimately (if not immediately)
provide high capacity at low cost.
From the viewpoint of businesses with offerings that can be ordered
or distributed electronically, the new intraurban digital net-works
create easily reachable consumer markets. 19 Thus they are crucial
to news and entertainment companies, publishers, banks, and online
retailers. Not surprisingly, then, they have quickly become fierce
competitive battlegrounds and subjects of study in the trendier
business schools. At the same time, they create a powerful alternative
to intermediate distribution sites such as local newsstands,
video stores, movie theaters, and branch banks-and may, indeed,
threaten the very existence of these established neighborhood
elements.
Seen from the differing perspective of local educational and
cultural organizations, government agencies, community activists,
and politicians, these same intraurban networks potentially provide
an updated version of the agoras and forums of the past, a new
means of strengthening interactions within communities, and a
mechanism for discussion and organization. So they have encouraged
dreams of a reinvigorated Jeffersonian democracy, spawned a grassroots
"community networks" movement, and supported the emergence
of popular online meeting places such as the San Francisco Bay
Area's Well and New York's Echo. 20
The End of Rural Isolation?
Digital networks can, however, extend much further than the
net-works of the past-so much so that they challenge long-established
distinctions between urban and rural areas.
Once these distinctions seemed pretty clear. Many old depictions
of urban scenes, such as Pietro and Ambrogio Lorenzetti's famous
Good and Bad Government panels in Siena's Palazzo Pubblico, have
vividly shown how the city's limits were defined by its walls.
Outside was the countryside, with its rustics, recluses, and
assorted inconveniences and dangers. Urban expansion was accomplished,
if necessary, by enclosing additional area; you can clearly trace
the increments of growth in the street patterns of many old European
cities.
Even in ancient times, though, it was not always quite so simple.
Athens, for example, was largely a community of independent farmers
who lived outside the walls, and came to town from time to time.
Meeting places and other communal facilities were concentrated
at the center, and a network of paths and roads extended out
into the hinterland.
The far more elaborately networked cities of the nineteenth and
twentieth centuries dispensed entirely with walls, and characteristically
grew by extending their infrastructures. Being beyond the metropolitan
limits came to mean being past the reach of the trolley car lines,
the water supply system, and the sewers. These networks tended
to thin out gradually, rather than disappear suddenly, with increasing
distance from urban centers.
It subsequently turned out that wired infrastructure-the electricity
grid and the telephone system-could be extended into the closer
and more densely populated rural areas with particular ease.
In the twentieth century, then, rural electrification and telephone
systems have done a great deal to improve the conditions of life
outside the city limits.
Digital telecommunications infrastructure is now beginning to
follow the old electric and telephone wires, and in some cases
to piggyback on the existing copper. (Less obviously, it can
even make use of existing railway signal lines and wire fences.)
And even the most minimal rural telecommunications infrastructure,
strategically deployed, can have dramatic social and economic
effects. India, for example, has pursued a successful program
of providing rural telephone service through village-to-village
lines, small, highly robust switches, and public telephones with
attendants who can provide assistance to those unfamiliar with
the technology; it is a natural next step to extend these facilities
to fax and to public Internet access. Vastly improved access
to emergency services is the immediate result. Longer term, this
new linkage promises to change rural economic life by providing
farmers with direct access to distant buyers for their produce,
and to transform rural education by providing minimal but effective
access to the resources of the World Wide Web.
But even more importantly, wireless systems-both terrestrial
and satellite-are now providing an extraordinarily effective
new way to reach rural inhabitants. 21 Microwave links and wireless
cellular systems can traverse large stretches of rough terrain
simply by means of some strategically placed transceiver towers.
During the 1980s and 1990s, for example, the Australian telecommunications
provider Telstra constructed an extensive system of solar-powered
microwave repeater towers across the empty expanses of the Outback.
These landmarks pop up along the roads at intervals of about
fifty kilometers- providing travelers with a new measure of distance.
Satellite telecommunications systems are not affected by terrain
at all, and can deliver services even more economically to areas
with very low population densities and teledensities (telephone
lines per hundred residents).22 Older geosynchronous satellite
systems had large but limited service footprints, and mostly
focused their capacity on densely populated areas. But newer
LEO (low earth orbit) systems, such as Iridium and Teledesic,
uniformly blanket the earth.
As rural telecommunications infrastructure begins to deliver
increasingly sophisticated educational, medical, and other vital
ser-vices, then, the old distinctions between city and countryside,
and between center and periphery, are becoming fuzzier and fuzzier.
This continues a transformation that began long ago. In one of
their most famous passages, Marx and Engels observed that the
growth of great industrial cities had "rescued a considerable
part of the population from the idiocy of rural life." 23
Today, the digital revolution is completing the job.
Residual Wireless Backblocks
Nonetheless, telecommunications capabilities will remain
scarcer in the far-away, less-developed wireless backblocks-way
out where the tumbleweeds blow, and on Micronesian coral specks-than
they are in sophisticated urban areas. And this will yield characteristically
different usage patterns.
Sometimes rural dwellers need information in a hurry. If they
need answers to emergency medical queries, for example, they
need them right away. And rural development, disaster relief,
and rehabilitation workers often have critical, time-dependent
information requirements. In these cases, short-term access to
the most advanced telecommunications facilities is what's needed.
So grabbing a satellite link for a while-even though it is comparatively
expensive-may make sense.
But in many other cases, less dramatic reduction in times taken
to obtain answers to queries-from months or weeks to days or
hours-suffices to make a huge difference in the quality of medical
care, education, and other vital services. So there is growing
interest in using small amounts of telecommunications capacity
to provide very inexpensive "real-time-enough" email
messaging services to poor and isolated rural areas. A system
called Fidonet effectively pioneered this strategy by employing
off-peak dial-up links and batched transmission of email messages.
Now, such low-end, low-cost services can begin to take advantage
of the fact that LEO communications satellites are doing almost
nothing, and so have spare capacity, when they are passing over
sparsely populated areas. As Nicholas Negroponte has put it,
"With LEOs, you have to cover the whole world in order for
any single part of it to work-rural and remote access, in a sense,
comes free." 24
Even with such improvements, though, residents of the wireless
rural backblocks will continue to suffer from some disadvantages,
due to an inherent asymmetry in airborne telecommunications;
it is usually much cheaper and easier to build a big, central
transmitter that blasts information out over a wide area than
it is to build numerous distributed transmitters that send information
back. Thus it is easier to provide high-speed downlink service
to rural areas-particularly from satellites-than it is to provide
equivalent uplinks. So rural residents tend to get broadcast
and Web downlink service (together, typically, with low-capacity
back channels) long before they get the capacity to pump large
amounts of information back out to the rest of the world.
Public and Private
Much of this emergent telecommunications infrastructure-local
and long-distance, urban and rural-is being created and maintained
by organizations that are in the bit-hauling business. By itself,
though, bit hauling is not a terribly attractive kind of work
for private-sector organizations to pursue; digital telecommunications
capacity is a low-cost commodity, generating low profit margins,
so many of the players attempt to do better by adding value to
flows of bits-for example, by creating and distributing entertainment
or strategically inserting advertising. The structure that results
is a large-scale, widely available, heterogeneously used utility-much
like the public road system. Hence the wearyingly overused "information
superhighway" metaphor.
But there are numerous private networks as well. Some of these
operate within buildings and campuses, like internal plumbing
systems. Some are highly specialized EDI (electronic data interchange)
networks linking businesses such as banks to one another. And
some are private long-distance networks maintained by large,
far-flung organizations and operating over lines leased from
telecommunications providers.
Some of these private networks operate under specialized proto-cols,
but increasingly many employ the same ones as the public Inter-net
and World Wide Web, and make use of the same software. These
have become known, in a triumph of techie prefix-mongering, as
intranets. Symmetrically, networks used to create an organization's
public presence may be known as extranets.
Behind the Firewalls and Filters
Where security is important, intranets and other private
networks attempt to preserve their privacy through physical isolation
and careful control of access points. Like fortresses of old,
they have few connections to the outside world, and those connections
are designed to allow very close supervision of everything that
comes in and goes out. But instead of fortified gates and sentry
posts, the connections between private intranets and the public
Internet are formed by specially programmed computers that serve
as electronic "gatekeepers." These ever-vigilant sentry
devices determine when outsiders may have access, when insiders
may make outside connections, and what sorts of information may
flow back and forth. In doing so, they establish a clear distinction
between the territory which is "inside the firewall"
and its external environment.
The idea that information freely flows everywhere in a digitally
networked world is, therefore, a wishful libertarian myth-or,
if you are more worried about maintaining some control over access
to certain information, a needlessly dark dystopia. Parents,
teachers, employers, and governments can all create closely controlled
online environments by isolating them behind tightly supervised
connections to the public networks, and by defining internal
rules and norms. 25 These controlled zones can range in scale
from individual computers to entire nationwide networks.
The outcomes are complex. Ubiquitous interconnection does not
mean the end of controllable territory, or elimination of distinctions
between public and private turf, but it does force us to rethink
and reinvent these essential constructs in a new context. The
emerging system of boundaries and control points in cyberspace
is less visible than the familiar frontiers, walls, gates, and
doorways of the physical world, but it is no less real and politically
potent. 26
The Task Ahead
These effects of worldwide digital telecommunications infrastructure
are powerful and sweeping, but it obscures the issue to claim-as
some cyber-smitten hypesters hyperbolically have-that they will
yield the death of distance, the end of space, and the virtualization
of just about everything. (All that is solid melts, in this hot
air.) It is more useful and illuminating, instead, to recognize
that the resulting new linkages provide us with a radical new
means of producing and organizing inhabited space, and of appropriating
it for our multifarious human purposes. 27
We all, therefore, have an immediate and vital interest in this
mother of all networks, and in the social, economic, policy,
and design questions that it raises. What new benefits might
it bring, and what are they worth to us? How will it get constructed
and paid for? How will it interact with existing urban patterns?
Who will control it? Who will get access, and when? How might
we balance incentives for telecommunications entrepreneurs and
investors with policies that assure equity of access? What social
and cultural qualities do we want this new mediator of our everyday
lives to have?
The time and the fashion for breathless, the-world-is-new, any-thing-
is-possible rhetoric have passed. And it turns out that we face
neither millennium-any-day-now nor its mirror image-apocalypse-real-
soon. Instead, we have been presented with the messy, difficult,
long-term task of designing and building for our future-and making
some crucial social choices as we do so-under permanently
CHAPTER 10: LEAN AND GREEN
In the now-fading industrial era, we have made heavier and
heavier demands upon our cities. As a result, they have grown
ever larger, more crowded, more stressed and strained, and more
desperately choked with traffic and pollution. The much-quoted
Agenda 21 statement anticipates that, by the year 2025, the world's
cities will accommodate 60 percent of its population. 1 It is
frighteningly obvious that we can-not continue down this path
for very much longer.
But the digital revolution, together with the new economy of
presence that is emerging from it, offer us some hopeful alternatives.
Virtuality now vies with materiality. Travel is no longer the
only way to go. And human intelligence is augmented, on a vast
scale, by the silicon/software partnership. As a result, familiar
urban patterns have lost their inevitability.
Five Points
In their place, we can create e-topias-lean, green cities
that work smarter, not harder. Their basic design principles
may be boiled down to five points-oversimplified, no doubt, but
useful to hold in the mind. They are:
1. Dematerialization
2. Demobilization
3. Mass customization
4. Intelligent operation
5. Soft transformation.
By following these principles we can potentially meet our
own needs without compromising the ability of future generations
to meet theirs. 2 We can apply them at the scales of product
design, architecture, urban design and planning, and regional,
national, and global strategy.
Here's how.
Dematerialization
When a virtual facility like an electronic home banking system
substitutes for a physical one like a branch bank, there is a
net dematerialization effect; we no longer need so much physical
construction, and we no longer have to heat and cool it. Replacement
of big, physical things by miniaturized equivalents-as when silicon
chips begin to do the job of vacuum tubes, and hair-thin fiber
optics substitutes for heavy copper cables-accomplishes much
the same result. And there are analogous benefits when we separate
information from its traditional material substrates; an email
message, read on the screen, does not consume paper.
Furthermore, we can win coming and going. If we never pro-duce
a material artifact, and make use of a dematerialized equivalent
instead, it never turns into waste that has to be managed. A
used bit is not a pollutant!
All this is becoming so obvious that the term "weightless
economy" has gained increasing currency among economists
and business commentators. 3 (Before long, of course, "weightless"
will seem as quaintly anachronistic as "horseless,"
"wireless," and "zipless.") And we can no
longer take the architectural implications lightly. Now, less
really can be more.
Until recently, so-called green architecture has typically been
pursued under the assumption that physical construction is unavoidable
and the task is therefore to carry it out it as efficiently as
possible. Consequently, it has rarely amounted to much more than
well-intentioned tinkering with building massing and orientation,
material choices, and energy systems, and it has not had the
large-scale impacts that its proponents have sought. Today, though,
the new economy of presence affords us the possibility of repeatedly
asking the more radical questions, "Is this building really
necessary? Can we wholly or partially substitute electronic systems
instead?"
The overall effect of electronic dematerialization does depend,
to be sure, on the levels of resource consumption required in
the manufacture and operation of computational devices. These
are not insignificant. Semiconductor manufacture consumes energy,
photochemicals, acids, hydrocarbon-based solvents, and other
materials. IBM estimated that junked computers were taking up
a couple of million tons of U.S. landfill at the turn of the
century. It was also estimated that computers were consuming
ten percent of the total U.S. electric power supply. But these
levels are certainly modest enough to promise very substantial
savings of resources through substitution of electronics for
construction. And the trend is toward smaller devices, greener
manufacture, and lower power consumption.
Demobilization
We also conserve resources whenever we wholly or partially
substitute telecommunication for travel. In general, moving bits
is immeasurably more efficient than moving people and goods.
The savings show up in reduced fuel consumption levels, lower
pollution levels, lessened need for occupation of land by transportation
infrastructure, cutbacks in vehicle manufacture and maintenance
expenditures, and shortening of time spent in traveling.
Interest in conserving resources and reducing pollution through
demobilization first emerged during the OPEC oil crises of the
1970s, when it was widely expected that telecommuting within
the framework of existing urban patterns might yield significant
savings. It soon became evident, however, that telecommunication
could not serve as a surrogate for transportation in such a straightforward
way. 5 The interactions of people, bits, and atoms turn out,
as we have seen, to be far too complex and subtle for that.
Despite this initial disappointment-in retrospect, the dashing
of naive early hopes-the new economy of presence does open up
the possibility of significant resource conservation through
demobilization. In part, this is a matter of incentives; as Peter
Hall has observed, "If governments respond by raising the
real cost of driving, either overall or at peak times (through
road pricing), or by restraining traffic by restricting the amount
of space for driving or parking, then (other things remaining
equal) there will be a search for substitutes for personal transport,
at least for a certain proportion of journeys.
We might foresee some routine workers, especially part-time
workers, working entirely from home or neighborhood workstations,
while other workers practiced flexitime, coming to centralized
meeting-places for some hours or days each week; thus reducing
the overall volume of traffic, and also redistributing it away
from the congested peaks." 6 The real key, though, is not
to look for simple, direct substitutions, but to take advantage
of telecommunication to create new, finer-grained, inherently
more efficient urban patterns.
Specifically, the live/work neighborhood promises to reduce the
wasteful daily commutes that have resulted from the typical industrial-era
separation of homes and workplaces. Trips to nearby neighborhood
facilities can be on foot or by bicycle. And electronic distribution
of services eliminates longer trips to intermediate access points;
you can download a movie from a national server, for example,
instead of driving to the video store at the regional shopping
center.
One promising strategy, then, is to pursue the development of
poly-centric cities composed of compact, multifunctional, pedestrian-scale
neighborhoods interconnected by efficient transportation and
tele-communication links. 7 These units might be arranged linearly,
along public transport spines. 8 By remixing homes, workplaces,
and service facilities in this way, we can seek a more sustainable
balance of pedestrian movement, mechanized transportation, and
telecommunication.
Mass Customization
Dematerialization and demobilization are the most obvious
conservation strategies within the new economy of presence, but
they are not the only ones. We can also pursue the more subtle
benefits of mass customization. 9
The dumb machines of the industrial era gave us economies of
standardization, repetition, and mass production, but the smart
machines of the computer era can now provide us with the very
different economies of intelligent adaptation and automated personalization.
We can employ silicon and software on a vast scale to enable
automatic custom delivery of just what is required in particular
con-texts, and no more.
On any given morning, for example, you are very unlikely to read
all the pages of your newspaper; most of them are simply wasted
on you-unless you have a new puppy, or need to line bird cages.
But an electronically delivered, home-printed, personalized newspaper
system may have a profile of your interests and use it to select
and print out just those articles and classified advertisements
that you are likely to want to see. This strategy gobbles fewer
trees to begin with, and it produces less waste in the end. In
principle, it could be implemented by applying a human labor
force to the task; in practice, there aren't enough editors and
layout artists, and they could not work fast enough anyway. It
depends upon the availability of inexpensive computation and
telecommunication.
Similarly, your car just sits in garages and parking lots most
of the time, and ties up resources to no useful effect. By contrast,
a sophisticated, electronically managed rental and distribution
service might provide just the type of vehicle you wanted-sometimes
a minivan and sometimes a sporty two-seater-wherever and whenever
you needed it. There may be more to gain from cleverer management
of vehicle fleets than from trying to build ever-more-efficient
privately owned automobiles.
We can get analogous benefits from intelligent, electronically
mediated management of other transportation resources. When taxis
are equipped with position-sensing devices, the nearest one can
automatically be sent to answer a call. When transportation companies
are electronically interconnected to one another and to their
clients, they can efficiently coordinate pickups, improve load
factors and back-haul planning, and reduce warehousing requirements
through just-in-time delivery. 10 When intelligent vehicles run
on smart road networks, routes can be optimized to minimize travel
time and reduce congestion.
Old-fashioned mass production and electronically mediated mass
customization turn out to have vividly contrasting formal implications.
At the height of the industrial era, in the 1920s, Henry Ford
rigorously standardized the Model T and famously offered it in
any color -as long as it was black. Similarly, Mies van der Rohe
standardized building modules, construction elements, and details,
explored the spare poetry of simple shapes and regular repetition,
and produced steel-and-glass buildings that were-well-black.
Other heroic modernists preferred white but were equally entranced
with the dumb-machine logic of standardization and repetition.
But there was a nagging contradiction; one size never really
fitted all. If you made a structural frame from uniform elements,
some would be wastefully overdesigned. If you standardized a
building's fenestration, some windows would appropriately mediate
the varying interior and exterior conditions, but others, inevitably,
would not.
Today, though, information-era projects such as Frank Gehry's
Guggenheim Museum in Bilbao have begun to demonstrate a radical
new resolution of the problem; they exploit the capabilities
of computer- controlled production machinery to create compositions
of nonstandardized, nonrepeating elements that respond precisely
to their particular functions and contexts. The complex results
are far from arbitrary and irrational, as unregenerate old Miesians
like to complain, but responsive to a more subtle and sophisticated
rationality. And, of course, they jolt our sensibilities by generating
an astonishing new kind of spatial and material poetry.
At long last we can get it right. Thanks to the availability
of in-expensive machine intelligence and ubiquitous telecommunications,
we no longer have to choose continually between the unappealing
alternatives of either standardizing and wasting resources or
customizing and making production impossibly difficult.
Intelligent Operation
Much the same logic applies to those consumable resources
that flow through pipes and wires-water, fuel, and electric power.
By putting more intelligence into devices and systems that require
these resources, we can minimize waste and can introduce dynamic
pricing strategies that effectively manage demand and encourage
thriftiness.
A really dumb, low-tech irrigation system, for example, relies
on human gardeners to turn on the faucet and point the hose in
the right direction. A simple automated system may be driven
by a clock, so that it sprays water at regular intervals-even
when rain is falling. A smarter system may be controlled by sensors,
so that it dispenses water only when conditions indicate that
supplementary moisture is necessary. But a really smart system
should monitor both its environment and water availability levels,
learn to predict irrigation needs, and automatically satisfy
these needs without wasting water or making heavy demands when
the supply is restricted.
Similarly, an elementary electrical system allows the lights
and appliances in a house to be switched on and off. Slightly
more sophisticated systems put some of the switches on timers,
so that you don't have to be around to operate them and you don't
waste electricity when the place is empty. With the addition
of simple sensors, you can create a system that conserves energy
by switching off the lights in rooms that are unoccupied for
a while. (Unfortunately, they may also do it when you are just
quietly sitting and thinking.) For maximum efficiency, though,
you need a system that learns how you live, discovers patterns
of dynamically varying electricity pricing, and optimally operates
your lighting, heating and air conditioning, and appliances according
to the predictive model that it maintains and continually updates.
This sort of automation is not about "labor saving"-the
sales slogan for early domestic appliances. Nor is it motivated
by infantile fantasies of being served hand and foot by infinitely
compliant machines. Its goal is to create highly efficient, responsive
markets for those scarce, consumable resources on which all human
settlements depend. We have better things to do than trade in
these markets, so we should leave it to our smart silicon surrogates-which
will do better at it anyway.
Soft Transformation
In the hot spots of new development that emerge as the twenty-first
century unfolds, there will undoubtedly be opportunities to create
neighborhoods, and even whole new cities, that are organized
to take advantage of emerging opportunities for dematerialization,
demobilization, mass customization, and intelligent operation.
In most developed areas, though, the primary task will be one
of adapting existing building stock, public spaces, and transportation
infrastructure to meet requirements that are very different from
those that guided their initial production. These legacies of
the industrial era, and of even earlier times, will require transformation
in order to function effectively in the future. Cities have experienced
such transformations before. In particular, the industrial revolution
demanded provision of extensive industrial areas, worker housing,
downtown offices, and high-capacity transportation systems.
Cities that could respond grew and prospered, while many that
could not went into decline. But the results of industrially
fueled growth and transformation were often, of course, extremely
destructive; old quarters were obliterated, architectural patrimony
was lost, railways and highways brutally divided urban tissues,
and the urban poor ended up living under miserable conditions.
The transition costs were enormous.
Fortunately, the coming changes need not have such devastating
effects. Whereas new transportation infrastructure takes up large
amounts of space, frequently destroys areas of natural and historic
value, and increases noise and pollution, new telecommunications
infrastructure is far gentler and less obtrusive in its physical
effects. It will not need a Robert Moses; it can often be inserted
almost invisibly. In the beautiful old Italian city of Siena,
for example, television cabling was run throughout the historic
quarter so that unsightly aerials would not protrude above the
rooftops; it now provides a superb infrastructure for high-speed
digital telecommunications.
Furthermore, as we have seen, electronically serviced space for
information work does not have to be concentrated in large contiguous
chunks, like the commercial and industrial zones of today's cities,
but can effectively be distributed through finer-grained urban
fabric. And unlike industrial facilities, it does not adversely
affect the quality of surrounding areas. In particular, it lends
itself to accommodation within the small-scale, endlessly varied
spaces that characterize the historic areas of older cities.
This opens up promising opportunities to go beyond nostalgic,
rearguard preservationism; instead, we can reconnect, repurpose,
and reboot valued but functionally obsolete urban fabric.
The path from what we have now to what we need in the future
need not be one of cataclysmic change; we can follow the road
of subtle, incremental, nondestructive transformation.
Our Town Tomorrow
In the twenty-first century, then, we can ground the condition
of civilized urbanity less upon the accumulation of things and
more upon the flow of information, less upon geographic centrality
and more upon electronic connectivity, less upon expanding consumption
of scarce resources and more upon intelligent management. Increasingly,
we will discover that we can adapt existing places to new needs
by rewiring hardware, replacing software, and reorganizing network
connections rather than demolishing physical structures and building
new ones.
But the power of place will still prevail. As traditional locational
imperatives weaken, we will gravitate to settings that offer
particular cultural, scenic, and climatic attractions-those unique
qualities that cannot be pumped through a wire-together with
those face-to-face interactions we care most about.
Physical settings and virtual venues will function interdependently,
and will mostly complement each other within transformed patterns
of urban life rather than substitute within existing ones. Sometimes
we will use networks to avoid going places. But some-times, still,
we will go places to network.
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