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One-Page Proposal (by Patrick G. Riley)

Product Description

Brevity is the soul of wit.
And when it comes to business, it's the secret of success.

Lean. Trim. Clear. Concrete. In a world where decisions are made between two rings of a cell phone, this is what a successful business proposal must be. It's a lesson entrepreneur Patrick Riley learned after one too many potential partners ignored his painstaking (but long and forbidding) proposals. And now, in The One-Page Proposal, he shares his secret strategy -- the one that he has parlayed into a multimillion-dollar business career. Riley describes every important element of a successful business proposal -- from the basic message to the financial details. Step by step, he outlines how to create the perfect attention-grabbing pitch, offering dozens of strategies to help organize your research, focus your message, eliminate unnecessary language, and anticipate potential reservations. Learn how to:

• Use active, positive wording
• Compress data without losing important content
• Tactfully ask what you want
• Prioritize information, including only what's necessary
• Get the tone and voice right
• Tailor the product to your target reader

From choosing the right investor to selecting the typeface, The One-Page Proposal is the one tool you need to propel your business idea to the top of any investor's to-do list.

About the Author

Patrick Riley is the principal agent of Genisis Agents, an international agency representing extraordinary professors and researchers from leading universities and research institutions around the world. A longtime investor, businessman, and entrepreneur, he lives in San Francisco, CA.

• The Birth of an Idea
• The One-Page Proposal
  • What Is It?
  • Why One Page?
  • Why One and a Half Won't Do
  • What's Wrong with the Traditional Business Plan?
  • What the One-Page Proposal Isn't
  • When Should I Use the One-Page Proposal?
  • When the One-Page Proposal Isn't Your Best Choice
  • What About Expensive Production Values?
  • So It's Quick to Read; Is It Quick to Write?
  • The One-Page Proposal and You
• Preparation
  • Be Cool, Calm, and Collected
  • How to Start
  • Do Some Accumulating
  • Your Goal Is Complete Understanding
  • Research on the Internet
  • Traditional Research
  • Who Gets the One-Page Proposal?
  • Keeping It Personal
  • What's the Deal on Your Wheeler-Dealer?
  • Factor In the Opposing Team
  • Fact-Checking
  • Anticipate the Questions
• The Road Map-Starting to Think It Through
  • Putting It All Together
  • A Sample One-Page Proposal
  • The Sections, Up Close
  • The Sequence Is Sacrosanct
• Translating Your Knowledge into the One-Page Format
  • Step 1: Sort Your Research and Thoughts
  • Step 2: Downsize
  • Step 3: Prioritize
  • Step 4: Start Writing
  • Step 5: Take a Break
• Writing the One-Page Proposal
  • Title: Headline the Story
  • Subtitle: Build on the Title
  • Target: State Your Goal
  • Secondary Targets: Clarify Your Goal
  • Rationale: Who, What, Where, Why, and How
  • Financial: Spell Out the Numbers
  • Status: Where the Deal Stands Now
  • Action: If You Don't Ask for Something, It's Not a Proposal
  • Date It and Sign It
  • Ready to Write?
• Improving, Reducing, and Compressing
  • Length
  • Style
  • Wording
  • Make It Universal
• A Great One-Page Proposal
  • The Great Pyramid of Egypt: A One-Page Proposal
  • The Khashoggi Proposal That Should Have Been
• Production Values
  • Paper
  • Typeface and Type Size
  • General Appearance
• Presenting the One-Page Proposal
  • Putting It into Play
  • Telephone Protocol
  • Know Your Proposal Inside and Out
  • Proposing Within Your Own Organization
  • Put Your Heart into It
  • What If They Say No?
  • My Goals for You
  • The One-Page Proposal Support Network
• Appendix: Sample Proposals
  

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