unimagined futures

Developing a work approach that is adequate to the challenges ahead
a world moving toward new and different futureS

Managing for the Future (by Peter Drucker)

Managing for the Future (by Peter Drucker)
- Preface
- Interview: Notes on the Post-Business Society
- Economics
  - The futures already around us
  - The poverty of economic theory
  - The transnational economy
  - From world trade to world investment
  - The lessons of the U.S. export boom
  - Low wages: no longer a competitive edge
  - Europe in the 1990s: Strategies for survival
  - U.S.-Japan trade needs a reality check
  - Japan’s great postwar weapon
  - Misinterpreting Japan and the Japanese
  - Help Latin America and help ourselves
  - Mexico’s ace in the hole: the maquiladora
- People
  - The New Productivity Challenge
  - The mystique of the business leader
  - Leadership: More than doing the dash
  - People, work, and the future of the city (Social impacts of information)
  - The fall of the blue-collar worker
  - End work rules and job descriptions
  - Making managers of communist bureaucrats
  - China’s nightmare: No jobs for the millions
- Management
  - Tomorrow’s managers: the major trends
  - How to manage the boss
  - What really ails the U.S. auto industry
  - The new Japanese business strategies
  - Manage by walking around—Outside!
  - Corporate culture: Use it, don’t lose it
  - Permanent cost cutting: permanent policy
  - What the nonprofits are teaching business
  - Nonprofit governance: lessons for success (for non-profits)
  - The Nonprofits’ outreach revolution
- The organization
  - The governance of corporations
  - Four marketing lessons for the future
  - Tomorrow’s company: dressed for success
  - Company performance: five telltale tests
  - R&D: the best is business driven
  - Sell the mailroom: Unbundling in the ’90s
  - The 10 rules of effective research
  - The trend toward alliances for progress
  - A crisis in capitalism: Who’s in charge?
  - The emerging theory of manufacturing
- Afterword: 1990s and beyond
  - The changing world economy
  - The knowledge society
  - Innovation and entrepreneurship
    - Two practices (not science or art)
    - Companies need the practice of innovation to survive and prosper
    - Cannot be confined to start-ups and new businesses
    - Lessons from the Nineteenth Century’s Innovative Climate
    - Innovation matters because ours is a knowledge-base society
    - Innovation means abandoning the old
    - The zero-based audit
    - Innovation means looking on change as an opportunity
    - Innovation is work above all
    - Organize to undertake systematic entrepreneurship and purposeful innovation
  - Personal effectiveness
    - In the light of … what skills and abilities will an executive need to be effective in the next years?
    - The old skills
    - The new skills
    - There are enormous opportunities, because change is opportunity

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